AI in Travel

Visa-free access may be bringing visitors to China, but Trip.com believes the real opportunity lies in building the infrastructure — AI, payments and local suppliers — to keep them coming.

If airlines can't be seen by the machines, someone has to translate for them. Amadeus would very much like to be that someone.

AI is rapidly shifting hotel discovery from traditional search queries to conversational, intent-driven experiences. This white paper explores how hospitality brands are adapting their technology, content, and booking strategies to drive conversion — ensuring they remain visible and competitive in an AI-mediated travel landscape.

An AI-powered airline is a fine ambition – but it won't touch the fuel price, the grounded engines, or the weak Kiwi dollar doing the real damage. Ravishankar's edge is that he seems to know it.

Grab says it isn't competing with the region’s travel platforms. But what it is building may be more disruptive than direct competition.

Adobe says AI referrals are sending travel sites more engaged visitors. But the next advantage may belong to brands whose pages are easiest for machines to read.

The smartest read of Chesky’s AI lab is that he learned the exact lesson of Meta’s metaverse: if you’re going to make a bet the market will punish, don’t make it where the market can see it.

Oracle is treating AI as a standard feature of hotel operations software, not a premium product. That raises the stakes for property management rivals trying to sell similar tools as add-ons.

Even as Marriott builds a walled garden, it is buying real estate in everyone else's. That hedging action is understandable given that no travel company is yet sure where travelers will actually start their searches.

Amadeus will publicly introduce two hotel AI tools at HITEC, but its bigger play is infrastructure. As AI agents move closer to travel booking, the GDS wants to help define how hotels are found, priced, changed, and paid for.