AI in Travel

On this week’s Good Morning Hospitality, A Skift Podcast: GMH Hotels Edition, Sarah Dandashy and guest host Katie Cline, host of Suite Success: Masters of Hospitality, a Skift Podcast, break…

Hyatt is using artificial intelligence to get closer to trip discovery, where customer intent, loyalty, and direct booking economics increasingly overlap.

David Dugan, previously a Meta exec in charge of its largest client and agency relationships, is now tasked with taking ChatGPT from an AI tool with ad experiments to an ad-supported media channel.

The real AI battle in travel isn't booking — it's what comes before.

OTA investors celebrated OpenAI's checkout retreat. They missed how AI is already reshaping trip discovery.

Google just shipped new commerce tools for retail. The travel industry is watching — and some developers aren't waiting for an invitation.

SAP Concur unveils new automation tools and partnership milestones in New Orleans, though several key features remain in pilot or scheduled for later in 2026.

The Iran war disrupted a major global travel corridor, exposed the limits of AI-powered support during crisis moments, and reignited the long-running airline vs. OTA customer ownership battle as travelers…

After Covid exposed how brittle travel's customer service infrastructure was, the industry pitched AI as the fix. Now, with the Middle East chaos, much of the tech that was supposed to help vanished from the narrative.

Marriott highlighted two forces shaping the hotel industry right now - geopolitical volatility and a race to build AI tools that keep travelers inside its direct channels.