Booking Holdings Saw U.S. Strength in Q1, but Middle East Weighs on Outlook
Progress in the U.S. has been a very long slog for Booking, but it's finally starting to show some positive results.
stay competitive in an AI-accelerated marketplace.
June 3 in New York City.
AI in Travel
Skift’s own Ask Skift AI deep search tool gives readers extensive insight into the business of travel by training artificial intelligence on the complete archives of Skift, Skift Research, Airline Weekly, Skift Meetings, Daily Lodging Report, and Skift Live events.
The Prompt stays ahead of how artificial intelligence and technology are changing travel.
Get it in your inbox every Friday.
By submitting this form, you agree to receive email communication from Skift.
Fora Travel Is Focused on Growth and a Small Acquisition Helps Build AI Tools
Fora Travel has the luxury of being private and can build its business — seemingly at a decent pace — without getting second-guessed in quarterly earnings calls.
New Guide: The Identity Gap Holding Back Travel Marketing Performance
Despite significant investment in marketing technology, most travel brands still cannot identify the majority of their audience. A new guide from Wunderkind argues that identity resolution is central to performance, helping brands drive more direct bookings and get more from existing channels.
Sponsored 
Hyatt Rolls Out ChatGPT Enterprise Across Its Business
A company-wide AI rollout is rare in hospitality because hotel data is fragmented. Hyatt spent two years fixing that. Now comes the harder part: proving it works.
Hotels and Airlines vs. NerdWallet and Reddit: Who’s Winning in AI Visibility
It's not the hotel brands, airlines, or even the OTAs. It's NerdWallet.
Google Now Tracks Individual Hotel Prices
New emailed price-drop alerts for hotels give travelers another reason to circle back to Google, creating another moment Google sits between the traveler and the booking.
What Hotels Are Getting Wrong About AI
The hotel industry is quickly implementing AI to get a better handle on search. Mews founder Richard Valtr thinks that is the wrong approach.
SiteMinder Wants Hotels to Show Up When AI Does the Booking
AI is shaking up modern hotel distribution at the infrastructure level — and one of the latest signs comes from SiteMinder, which is now linking it to live data from its vast hotel inventory.
Expedia CEO: Travelers Want Trust, Not LLM Uncertainty
Expedia CEO Ariane Gorin is looking to work her company's advantages. If travelers have hesitancies about AI, then maybe Expedia can find an edge.
The Five Layers of the AI Travel Stack, and the Fight Over Which One Matters
The AI strategy divergence among OTAs is no longer theoretical, with the approaches being which layer of the AI stack each one believes is worth owning.
Expedia: Only 8% Trust AI to Book Travel
Expedia’s new report says travelers don’t trust AI to book, preferring to transact with travel brands. At the same time, the OTA is expanding across AI platforms wherever trip decisions get made.