For many restaurant chains, the breakfast category presents plenty of opportunity for sales growth. Adding vegan options to the morning menu is yet another way to get more diners through the door.
As plant-based protein takes on a more welcomed status in the mainstream American diet, vegan chains like Veggie Grill are uniquely positioned to capitalize on diners willing to pay more for less meat.
Sales to grocery stores make up Beyond Meat's largest revenue stream, but restaurants are a giant area of growth for the company. Successful chain partnerships and an exclusive distribution agreement with foodservice giant Sysco are fueling the company's path towards an IPO.