Articles tagged “branding”

Rosewood's rebrand as a "discovery-led lifestyle forum" sounds like ChatGPT-powered consultant-speak. Strip away the jargon, though, and the underlying ads and employee training have a plausible, justifiable logic.

Park Hyatt is playing catch-up with rivals in crowded luxury markets. Its new campaign aims to appeal as much to developers as travelers.

Luxury innovators Neil Jacobs (the former Six Senses CEO) and Alexandra Walterspiel (CEO of Sensei) slammed cookie-cutter hotels and resorts. They championed instead one-to-one service that reflects traveler values over egos.

The move by Sono signals an ambitious pivot from no-frills airline to integrated travel platform, closely tied to the sprawling hospitality empire of its new parent company.

Hyatt has wagered billions on all-inclusive resorts, hoping that its nine luxury brands crack a market dominated by specialist operators.

Informa’s $1.6 billion acquisition of Ascential was all about Cannes Lions and Money20/20. While the events drive significant revenues, Informa values the brands alone at more than half a billion dollars.

The best-known luxury hotel brands face a challenge. Their brands are conspicuously absent from global rankings of elite brand value.

Mandarin Oriental is about to unveil its first major change to its marketing since 1985. Expect a revamped logo and the debut of a mobile app as the luxury hotel brand charges toward doubling its portfolio by 2033.

TravelPerk marks its 10th anniversary with a new brand identity that reflects how much the company, its customers, and the world of work have evolved — all while racing to become a fully integrated travel and expense platform.

Thailand's Minor Hotels is tired of running eight different hotel apps, and customers are tired of downloading them. Moving to an umbrella brand makes sense. The company can consolidate its tech, better recognize its most loyal customers, and drive more direct bookings.