Articles tagged “branding”

Aman appears to be working on a third ultra-luxury hotel brand, Atma. The first U.S. hotel may have 185 suites, an unusually high room count for the group. Here's what Skift found by sleuthing.

Hotel groups must ensure that short-term performance marketing doesn’t quietly erode brand loyalty, which may be key to unlocking bookings driven by agentic AI.

TravelPerk changed its name to Perk in a bid to lose the perception that the company is solely about "travel." Will the rebrand help lead Perk toward an exit, like Navan did with its IPO?

Rosewood's rebrand as a "discovery-led lifestyle forum" sounds like ChatGPT-powered consultant-speak. Strip away the jargon, though, and the underlying ads and employee training have a plausible, justifiable logic.

Park Hyatt is playing catch-up with rivals in crowded luxury markets. Its new campaign aims to appeal as much to developers as travelers.

Luxury innovators Neil Jacobs (the former Six Senses CEO) and Alexandra Walterspiel (CEO of Sensei) slammed cookie-cutter hotels and resorts. They championed instead one-to-one service that reflects traveler values over egos.

The move by Sono signals an ambitious pivot from no-frills airline to integrated travel platform, closely tied to the sprawling hospitality empire of its new parent company.

Hyatt has wagered billions on all-inclusive resorts, hoping that its nine luxury brands crack a market dominated by specialist operators.

Informa’s $1.6 billion acquisition of Ascential was all about Cannes Lions and Money20/20. While the events drive significant revenues, Informa values the brands alone at more than half a billion dollars.

The best-known luxury hotel brands face a challenge. Their brands are conspicuously absent from global rankings of elite brand value.