Canada is in the middle of a quiet travel revolution, and most destinations are treating it like a rounding error. That is getting very expensive, very fast.
The ski industry is racing to fight the impacts of climate change mainly with snowmaking. But the irony is hard to ignore: the very systems keeping many slopes open also burn energy and emit greenhouse gases.
In 2025, travel matured from a post-pandemic sprint into a disciplined, value-driven market that prioritizes experiences and revenue quality over just driving volumes. As growth shifts Eastward and geopolitics redefine travel corridors, the industry’s success in 2026 will depend on its ability to remain tech-agile and price-resilient in a volatile world.