Chili's isn't all too concerned with converting value-focused customers into higher spenders at this point. The company is choosing to ride out the foot traffic momentum, at a time when many restaurants are struggling with the metric.
Marketing campaigns and rewards programs can only stretch so far. Chili's elongated success in keeping new-found customers will depend on getting takeout and delivery right fast.
Service-driven companies, like Grubhub, keep masquerading as technology or discovery platforms because current employment regulations haven't kept up with the rise of the gig economy. This helps no one.
