Tag: chipotle

Strategy

Chipotle Rewards Execs With More Company Stock for Hitting Digital Goals

3 months ago

Chipotle is going to great lengths to communicate that the company's performance on all of its digital initiatives will be a defining factor in the future success of the business.

Chains

Chipotle Still Plagued by Customer Illness

3 months ago

Remember that food illness outbreak at that one restaurant in Ohio last summer? It's coming back to bite the company again.

Chains

Chipotle Just Doubled Its Digital Sales

3 months ago

It's a good thing Chipotle didn't take a wait-and-see approach to digital innovation.

Chains

The Strategy Behind Chipotle’s Loyalty Play

4 months ago

What makes customers spend money with Chipotle? The loyalty program will go a long way in helping the company to figure that out and influence future purchasing behavior.

Chains

Chipotle Is So Stable Again, It’s Boring

4 months ago

If boring means getting digital innovation right and driving up share price for stockholders, Chipotle should be happy with the label.

Strategy

Skift Table’s Top Restaurant Marketers 2019

5 months ago

How do you get modern consumers to eat your burger, share photos of your food, or book a reservation? These leaders understand what it takes to market a restaurant brand to today's fickle diners. Competitors should take note.

Chains

Taco Bell and Chipotle Want to Shave Time off Food Deliveries

5 months ago

Thirty-five minutes is entirely too long to deliver fake Mexican food.

Chains

Chipotle ‘Hasn’t Even Scratched the Surface’ on U.S. Store Growth

5 months ago

Not only does Chipotle see a future in which its domestic store count is much larger, but it's also taking the steps now to make sure that the new restaurants are built for a future where digital order sales account for a significant part of the chain's overall revenue.

Chains

Chipotle Says It Has Built a Profitable Delivery Business

5 months ago

Chipotle's integrated partnership with DoorDash and the extra investment in building out in-store delivery efficiencies has been paying off well for the chain. Plus, it doesn't hurt that burritos are the perfect delivery food.

Operations

Restaurant Megatrends 2019: Restaurants Finally Create Healthier Work Cultures

6 months ago

After a rough 2018, the restaurant industry has made some progress toward better employee treatment across the board.

Chains

Chipotle Is Staying Away From Limited Time Offers

6 months ago

The Mexican fast casual chain is instead focused on marketing, specifically advertising more during sports games.

Chains

This Year Was Bad for U.S. Chain Restaurants and Next Year Could Be Worse

7 months ago

There are certainly challenges ahead, but they will be felt most strongly by the weak chains, not those that have been focused on what consumers want right now rather than their own internal problems.