Tag: chipotle

Chains

Chipotle’s ‘For Real’ Marketing Campaign Needs to Grab Attention

2 weeks ago

Chipotle has to ensure that its "For Real" marketing campaign hits hard, and edible holiday windows are one way to get there.

Chains

5 Big Takeaways From Restaurant Earnings Season

4 weeks ago

Brands are being pulled in all directions but there are consistent messages coming out of earnings season, both in terms of shortcomings and triumphs.

Chains

Chipotle Needs to Get More Customers Into Its Restaurants

2 months ago

While Chipotle has stopped losing guests because of scares, it needs to add new ones to replace those that have not come back or who have yet to try it.

Chains

Chipotle CEO Looks to Ads and Digital Sales to ‘Cultivate a Better Future’

2 months ago

Chipotle CEO Brian Niccol outlined his turnaround plan in June, but still cautions it's "early days" for just about everything, from menu changes to price changes to a new customer loyalty program.

Chains

Restaurants Are Facing an ‘Evolve or Die’ Reality

2 months ago

To survive, be smart (don't panic) about tech, and keep your eyes on what actually makes money.

Chains

Chipotle’s Head of Food Safety Is Stepping Down

3 months ago

We don't envy the next person Chipotle finds to fill that role.

Operations

Restaurants Are Battling it Out in a ‘War for Talent’

3 months ago

The winners will be the ones who are willing to invest in paying competitively, building a safe work environment, and making sure leadership structures are in place with a clear path for employee growth.

Chains

Chipotle Forges Ahead With Its Comeback Plan

4 months ago

Later operating hours, cheap tacos, more bacon. CEO Brian Niccol is taking what worked at Taco Bell and plugging it into Chipotle's playbook.

Chains

Smaller Restaurants Miss on Growth Numbers This Earnings Season

5 months ago

Restaurant company stock performance may not be indicative of consumer sentiment, but it does indicate potential business troubles that could cause rocky days ahead for even beloved brands.

Chains

Chipotle Temporarily Closes Ohio Location After Reports of Illness

5 months ago

When is a small report of illness at a local restaurant national headline news? When the restaurant is Chipotle and new company leadership is doing everything in its power to climb out from under years of illness-related headlines.

Chains

Chipotle’s Focus on In-Store Employees Pays Off in Guest Satisfaction

5 months ago

Chipotle's digital initiatives get a lot of play for their potential impact during the much-needed turnaround for the brand, but turns out real satisfaction comes from properly trained, hospitable in-store employees.

Tech

Chipotle’s New In-App Delivery Means Less Clicks to Get Your Fix

5 months ago

The move makes sense from all angles: Chipotle drives up digital sales, DoorDash builds on its white label service, and customers benefit from a more seamless ordering process.