Hotels would be wise to ditch the powdered dairy and differentiate themselves by aligning with local roasters for artisanal coffee programs. While that might come with a dip in immediate profits, cross-branding and foot traffic could ultimately enhance properties’ bottom line.
We think this is a good move for Starbucks. The company is looking to attract more customers to add to its loyal clientele. This can only be good news for its fast-moving beverage rollout.
Today’s new luxury hotels are on the hunt to fill their F&B spaces with trendsetting partners. That’s why the owner of the soon-to-be TWA Hotel at JFK is looking to the Midwest to satisfy its caffeine craving.
Starbucks hopes digital loyalty plus face time with in-store employees will help continue its turnaround. Earlier access to egg nog lattes and other holiday drinks — available a full week earlier than last year — won't hurt, either.
The fine dining industry is slowly transforming diners' consciousness and relationships with local producers -- an evolution that has the potential to shift local economies in a powerful way if done well.
The big idea is to make it easy for larger, national hotel chains to conduct local, nuanced and interesting coffee programs that are cost-efficient. And without the hassle of having to do it all yourself, including equipment, roaster relationships and barista training. Craft coffee is having its moment.