Articles tagged “data”

One major investment stole the spotlight, but most event tech companies are focused on partnerships, integrations, and — of course — AI upgrades

Germany's long history of trade shows just got beat by France, and India's crashing the party with less than 7 million square feet. Tradition and venue size alone won’t cut it, and a new ranking framework shows why.

Event teams don’t lose budget because leaders hate events. They lose budget because “success” gets framed as vanity metrics that can’t survive a CFO’s follow-up question.

The M&I 15 reflects a sector remade by consolidation — and stress-tested by the Covid pandemic. As mergers and rebrands compressed the field, capabilities have increasingly converged, leaving differentiation to come from corporate structure, service model, and where each firm chooses to specialize. Scale remains the entry ticket, but the gaps in focus are real enough to make buyers look twice at who they’re partnering with.

It’s a new year, but many players in the event tech sector are taking one of two familiar approaches: buy a competitor to gain customers or repackage the product with a heavy dose of 'AI-driven' automation.

The popular travel search engine arm of Booking Holdings is betting that its polished user experience can lure corporate clients into managing business events on the platform.

Forrester's Tavar James on burning the B2B events playbook and embracing passion and self care to create unforgettable, human-centric brand experiences.

What looked to be a slow year for event tech deals ramped up to a climactic finale with three major deals announced in December. Consolidation, AI upgrades and streamlined versions of all-in-one solutions were some of the trends that emerged and promise to continue into 2026.

Cvent continues to drive event tech consolidation. Its second December acquisition sees it take over a webinar platform with a notable list of enterprise clients.

Air travel has entered a new era, and airlines are redesigning the travel experience from the ground up. For American Airlines, this means leveraging AI, automation, and real-time data to deliver smarter discovery, greater transparency in choice, reduced friction, and enhanced customer care.