Articles tagged “data”

It’s a new year, but many players in the event tech sector are taking one of two familiar approaches: buy a competitor to gain customers or repackage the product with a heavy dose of 'AI-driven' automation.

The popular travel search engine arm of Booking Holdings is betting that its polished user experience can lure corporate clients into managing business events on the platform.

Forrester's Tavar James on burning the B2B events playbook and embracing passion and self care to create unforgettable, human-centric brand experiences.

What looked to be a slow year for event tech deals ramped up to a climactic finale with three major deals announced in December. Consolidation, AI upgrades and streamlined versions of all-in-one solutions were some of the trends that emerged and promise to continue into 2026.

Cvent continues to drive event tech consolidation. Its second December acquisition sees it take over a webinar platform with a notable list of enterprise clients.

Air travel has entered a new era, and airlines are redesigning the travel experience from the ground up. For American Airlines, this means leveraging AI, automation, and real-time data to deliver smarter discovery, greater transparency in choice, reduced friction, and enhanced customer care.

If you’re a hotel developer waiting for the next travel boom to tell you where to build, you’re already late. Some of the next best markets will look like “non-destinations,” but deliver durable demand from the infrastructure supercycle.

Travel brands understand what personalization should deliver. What’s missing is integrated customer data that allows them to execute consistently across journeys and moments.

As Trip.com further expands into Europe and North America, the company is leveraging learnings from its work in the Asia-Pacific region. Road-tested strategies around customer service, localization, partnerships, and industry collaboration are propelling Asia’s leading travel service provider into its next era.

Personalization is now foundational to meeting the expectations of today’s travelers. Yet few companies are equipped to deliver it at scale. Despite abundant customer data, most travel organizations still lack…