The acquisition will double the size of Waitr's business overnight. In the company's quest to become the top delivery service in the country, this deal certainly helps its case.
Goldbelly is now the dominant player in its space, but it's still to be seen how big that space is and what the appetite is for long-distance ordering.
Yum Brands' size and scale allows it to negotiate much better deals on delivery partnerships, as executives outlined during the company's annual investor day. No wonder Taco Bell and KFC franchise owners are so excited to participate in the Grubhub integration.
On one hand, the company has made great strides in upping its digital prowess. But on the other, many of its outdated U.S. outposts do not scream modern technology.
We're not saying there is anything wrong with Dollar Jollys or Grinch Pancakes, we're only claiming we don't understand why you can't focus on selling menu items based on taste or quality.
It's been a wild ride for Christopher Meaux, the founder of Waitr, a three-year-old delivery service that started trading publicly in November. Waitr focused on launching outside of major urban centers, and the service does two things differently in this space: fully-employed drivers and low restaurant fees.
Both TripAdvisor and DoorDash continue to pack on the partnerships in 2018, in hopes of attracting more restaurant owners and consumers to their mobile apps.