Articles tagged “destinations”

Visa just officially launch a consumer travel site that competes with the banks that pay Visa to issue their cards. That's the real story here, the structural conflict of a payment network establishing direct relationships with cardholders and entering into the banks' own travel businesses.

If you haven’t been to Anaheim in the past year, you’re in for a serious surprise. The home of Disneyland has expanded beyond its family-friendly reputation with a sophisticated identity that appeals to groups seeking a more mature experience.

Most destinations’ marketing campaigns lead with what is on offer, such as price, product, or infrastructure. But the travelers who are most likely to return want to know what is on offer to them personally. Should the focus be on marketing the destination as a product, or should marketing target the traveler?

Most destinations only report how many visitors came and how much they spent. Very few report on where the money goes or what is lost when those visitors don’t come back. With destinations being asked harder questions about tourism’s benefit to local communities, per-trip yield and arrival volumes may not be enough on their own.

Move over, New York, D.C., and San Francisco. Meeting planners tasked with bringing together VIP groups are shifting their focus to unexpected destinations like Louisville.

A localized Ebola outbreak is leading to a continent-wide demand slump. The mechanism is well understood and almost nothing has been done about it.

The DMO's role in the meetings industry is expanding: Visit Atlantic City is showing what it looks like when a destination partner moves from the margins to the center of event execution.

More planners are focused on what can happen between sessions and venues. Austin’s past year of hosting more than 1,100 meetings without a convention center offers a blueprint for building better experiences around those moments.

Planners sourcing on Cvent stuck to their guns on destination selection. On the hotel front, Cvent’s criteria shift now rewards hotels that bid the most, resulting in significant ranking shifts.

Travelers are not staying home, but they are changing destinations.