Articles tagged “destinations”

Full Video: How Connectivity Powers Responsible Tourism

In this video from Skift Transatlantic Summit 2025, Wendy Olson Killion, CEO of Rome2Rio, explains how pairing inspiration with access helps destinations encourage travel to lesser-known places and distribute tourism more sustainably.
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Skift Data + AI Summit Video: AI and the Future of Travel Marketing

As destinations navigate growing competition, real-time movement data is becoming essential to inform smarter marketing, planning, and resource allocation. In this talk, Zartico’s chief innovation officer and co-founder, along with its chief operating officer, discuss how AI-powered behavioral insights can close costly data gaps across the visitor journey.
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