McDonald’s Spent $50 Million on TV Advertising in April

Papa John’s Claims It’s Still on Track Despite More Losses

Google Wants to Tell You What to Eat

Tag: dynamic yield

Tech

McDonald’s Deploys Personalized Menus at 700 Locations

5 years ago

Personalized customer purchasing data will be a huge benefit to the company's future strategy.

Chains

Dynamic Yield CEO: McDonald’s Deal Will Make Us Innovate Faster

5 years ago

Liad Agmon is not the first member of his family to start a tech company. But he is now responsible for helping execute McDonald's vision for its reimagined stores.

Chains

McDonald’s $300 Million Bet on Personalized Menus Makes Sense: Here’s Why

5 years ago

McDonald's was a turnaround story a few years ago. Now, it's solidly in growth mode, fueled by strategic investments and initiatives that bring technology to the forefront of its business.

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