Despite not reclaiming the top spot in December, quick-service restaurants continue to dominate television advertising spending, as the value menu wars rage on.
As competition in the quick service market intensifies, having a rebellious streak that engages potential customers and differentiates concepts from dozens of similar brands no longer seems like a risk, but a necessity.
The one-two punch of this initiative may be what makes it successful. All the recyclable packaging in the world won't help if no one actually, you know, recycles it.
Early low-price options give us a look at what to expect from fast food chains this year. Heres hoping they won't get too caught up in low prices and keep quality on the menu.
New international markets are providing huge growth opportunities for American fast food chains. As these companies change the fundamentals of the food landscapes abroad, they have a responsibility to those they feed — and they should act as such.
Corporate competition and diner retention strategies are important for big business, but don't forget the volume of restaurants in the U.S. directly affects the people that run and work in restaurants.