Food and beverage have emerged as powerful storytelling tools in hospitality, offering guests a taste of culture and tradition while driving brand differentiation. What was once a supporting act is now a leading role, with hotels and resorts leveraging F&B to craft immersive and memorable experiences.
Nobu, the posh restaurant chain, is expanding its luxury hotel brand. The secret sauce? Sky-high revenue from their in-house restaurants, Robert De Niro's star power, and a culture that keeps top talent sticking around, says top exec Trevor Horwell.
From rethinking menus to opting for more comfortable and sustainable bedding, American is hoping to win over more premium travelers with more premium products.
Maybe hotels should focus first on the basics, like getting on the cloud and ditching cable TV. But having fun products like robots is, at the very least, good for marketing.
As hotels have increasingly realized travelers are seeking destination-specific experiences, major brands in the industry will continue to play up the local angle to their offerings, which could be an enormous boon for their bottom lines.