YouTube is obviously a major marketing channel for travel brands. Adding AI Overview in 'things to do' first, with other travel verticals to come, may keep users engaged within the Google ecosystem.
If the two recent monopoly rulings against Google hold up upon appeal, Google could see business lines and tools getting sold off. New entrants may, in theory, ease the load for travel companies.
Never say never when it comes to airlines and online travel. After decades without, Southwest is now in Google Flights and Kayak, and Expedia is an authorized seller of Ryanair flights.
We sum up the answers to some of Ask Skift's most popular questions, including the cost of United's credit cards and lounge memberships and how Google is utilizing AI.
Google may not be releasing a trip planner any time soon, but it's consistently rolling out various other trip features and AI integrations across products.
Skift has been arguing for more than a decade that Google creates an anti-competitive playing field by self-preferencing its own travel businesses over those of competitors. The European Commission's wheels are turning very slowly.