Abu Dhabi wants to market its future while it’s building it in real time. With Google as both platform and partner, the city is using AI, creator content, and cultural capital to try to cement its place as a global tourism powerhouse.
Travelers aren’t browsing aimlessly - they’re searching with precision. Google says the future of travel discovery lies in creators, AI tools, and meeting intent in the moment.
Google has been downplaying free organic links for many years. In the past year, its AI Overviews and other ad formats have basically forced travel companies to spend more for traffic. Kayak isn't the only player feeling the squeeze.
It's the existential issue the travel industry is debating: Will OpenAI and other platforms become travel booking sites? Brian Chesky doesn't think so.
The fragmented landscape of hotel sustainability data has long hindered both consumers and operators. By centralizing disclosures, Travalyst and its partners could make environmental transparency a baseline expectation, and redefine how travelers choose where to stay.
Hotels face AI upheaval on both sides of the reservation desk. New studies show they can save money on paid search by switching to AI tools, but they also face a threat as AI booking agents ignore traditional brand ads.
The judge's order in the Google antitrust case was a huge letdown for travel businesses that have tried to force changes to the way Google displays travel search results.