Articles tagged “hospitality”

In this video from Skift Asia Forum 2026, Andrew Langdon, chief development officer at Accor, explains how generational shifts and rising competition are accelerating hotel brand conversions across Asia, with mid-scale and economy properties driving most of the growth.

Hotel companies built portfolios for coverage and growth. In an AI-compressed, loyalty-fatigued market, the next competitive edge will come from sharper brands, not more of them.

The Indian hotel group is focusing on steady expansion in UAE, Saudi Arabia, Bahrain, and select GCC markets.

Short-term rentals are no longer a frontier business. Outside of a small group of disciplined operators, the sector has settled into a slow, operational grind that favors local execution over national ambition.

As travelers invest more in premium, emotionally charged trips, hotels face rising pressure to provide continuity and reassurance. Peace of mind has not only become the ultimate luxury, but a new measure of guest loyalty.

The drive vacation is still the most realistic way for the American middle class to see their own country. We’ve spent 30 years quietly dismantling the infrastructure that made it possible.

A new report from Skift and PwC offers a practical guide to keeping pace with today's fast-moving travel landscape, helping brands stay ahead of shifting traveler needs.

Hotel loyalty is evolving from a points program into a personalized, experience-led, AI-powered ecosystem and the brands that embrace this shift will unlock deeper engagement, stronger direct bookings, and more enduring guest relationships

Marriott’s abrupt termination of its licensing deal with Sonder has sent shockwaves through hospitality and finance circles alike. For Sonder, this collapse now marks the end of its operations entirely, with the company confirming an immediate liquidation. For Marriott, it raises hard questions about risk, diligence, and the future of its extended-stay strategy.

Customer expectations are outpacing traditional loyalty models. What once worked as simple reward programs has evolved into complex systems that often fail to deliver clear, relevant value. The result: declining…