L+R’s reorganization underscores a broader trend in how specialist investors aim to get an edge over generalist real estate funds in hotel investing. Its plan to spend over $250 million on properties in its new Iconic hotel collection is one example.
F&B is a major revenue driver for hotels. But it is likely that the boom from banqueting is overshadowing how room guests are no longer willing to pay through their nose when options are just a click away.
Approaching his fifth anniversary as CEO, Anthony Capuano has restructured the world's largest hotel company to move faster and try to put guests first.
Lifestyle hotels have moved from niche rebellion to mainstream strategy. As the model spreads, can it still surprise guests, or does scale make ‘cool’ start to look the same?
In 2025, travel matured from a post-pandemic sprint into a disciplined, value-driven market that prioritizes experiences and revenue quality over just driving volumes. As growth shifts Eastward and geopolitics redefine travel corridors, the industry’s success in 2026 will depend on its ability to remain tech-agile and price-resilient in a volatile world.
As immigration enforcement puts airlines, hotels, and passenger data at the center of a national conflict, the U.S. travel industry has responded with near-total silence.