IHG's new deal with Emirates is as part of broader push to capture the underserved corporate segment. Expect more partnerships that offer fast-track loyalty status in exchange for direct bookings.
Lifestyle hotels in Asia Pacific are no longer a niche. They’re now part of the mainstream. It would be interesting to see how traditional hotel brands adapt to this.
Neil Jacobs fundamentally redefined ultra-luxury resorts by positioning Six Senses with themes of wellness and environmental stewardship. This created a new market category that many rival brands have been emulating.
For today’s pod we look at Airbnb’s aggressive expansion approach, IHG’s good news in the U.S., and Melia’s equally good news about Mediterranean numbers.
IHG’s confidence in domestic U.S. travel and bullish outlook on China suggest it’s more focused on geographic diversification than short-term headwinds. Its message: the turbulence is real, but not enough to stop the long-haul growth.
Post-Covid, hotel chains in India were playing catch up with unprecedented surge in demand. That done, the industry is back to anticipatory expansion, but in unexplored regions this time.