Post-Covid, hotel chains in India were playing catch up with unprecedented surge in demand. That done, the industry is back to anticipatory expansion, but in unexplored regions this time.
CEO compensation is increasingly tied not just to financial metrics but also to softer targets like employee satisfaction scores and guest recommendation rates.
On today’s briefing we discuss Vrbo needling Airbnb with new billboards, Sonesta’s upbeat take on its opportunities, and IHG’s new net-zero hotel in the UK.
IHG’s net zero hotel is a step forward, but the reality is that not every region or hotel owner can follow suit just yet. Access to renewable energy, sustainable materials, and even willing investors varies wildly, meaning true industry-wide change depends as much on local infrastructure as it does on big-brand ambition.
Based on their six-year growth rates, Hilton Honors is expected to surpass Marriott Bonvoy's membership count in mid-to-late 2026. Other loyalty programs with standout growth rates include Hyatt and IHG.
Large travel businesses like Holiday Inn owner IHG have the power to drive real change by demanding greener supply chains and making sustainability the industry standard.