Tag: instagram

Marketing

100,000 Instagram Followers Gets You Free Sushi in Milan

3 years ago

On one hand, this is ridiculous and we'd never want to eat here. On the other, it saves them all the trouble of saying "no" to most of the many, many faux influencers preying on restaurants for freebies.

Marketing

Nice Viral Restaurant Hit, Now Where’s the Money?

3 years ago

Instagram-powered visual marketing seems to be a necessary tool for food businesses. However, the lack of exact metrics and instruments to gauge its ROI makes it a trickier undertaking than it looks on camera.

Marketing

Is Instagram’s Reservations Feature Good Business for Restaurants? Jury’s Still Out

3 years ago

Instagram's booking functionality produced a whole lot of hype when the launch was announced last year, but who's actually using it?

Food

The Surprisingly Powerful Antidote to Rainbow Food Instagram

3 years ago

Charring a leek isn't exactly groundbreaking, but, in general, these food trends that bubble up can offer up ways to save money (more inventive ways to use a kitchen's ingredients) and play with new flavors. And as diners grow more adventurous, so will the menus.

Strategy

Kellogg’s Wants You to Instagram Your Cereal at Its New Cafe

4 years ago

Nostalgia plus an Instagram station is Millennial gold, so this is as good a marketing effort as any to make cereal hip again — with two seasoned fine-dining veterans at the helm.

People

The French Pastry Chef Innovating Despite Tradition

4 years ago

There's not a great deal of room to experiment at the top of French cooking. Perhaps it will be a pastry chef that shows them it's possible to think beyond the limits of tradition.

Strategy

Fast Food Is Beating Fast Casual on Mobile and Social Media

4 years ago

There isn’t so much a tortoise and the hare message in here as we’d like to imply. One person’s digital metric high points are another one’s warnings, so brands should use L2’s numbers to better understand their strategies, not simply define them.

Marketing

The Culinary Institute Wants to Teach Students About Instagramming Food

4 years ago

Professional food styling and food photography are different than Insta-snaps, and the revered CIA will teach the former. They're not acquiescing to Instagram just yet, but don't be surprised when schools head that direction.

Operations

How Data Enhances Good Hospitality

4 years ago

Balancing all the data a restaurant can collect about its customers with the need for the human touch is the perennial challenge for restaurateurs. Knowledgable is good. Creepy is bad.

Chains

What Danny Meyer’s Martina Means for Restaurants Everywhere

4 years ago

Any restaurant opening from Union Square Hospitality Group is one to watch. Operations at Martina, which its chef calls "fine-casual," are a look at current industry trends set to go big.

Independents

Food Leads the Way as Unused Spaces Morph into New Destinations

4 years ago

Chains

Changing Consumer Tastes Alter the Premise of Fast Food

4 years ago

In an age of technology and get-it-now, it seems counterintuitive that fast food would slow down service, but that’s what’s happening as the industry adopts fresh ingredients and made-to-order meals.