Tag: instagram

Nice Viral Restaurant Hit, Now Where’s the Money?

6 years ago

Instagram-powered visual marketing seems to be a necessary tool for food businesses. However, the lack of exact metrics and instruments to gauge its ROI makes it a trickier undertaking than it looks on camera.

Is Instagram’s Reservations Feature Good Business for Restaurants? Jury’s Still Out

6 years ago

Instagram's booking functionality produced a whole lot of hype when the launch was announced last year, but who's actually using it?

The Surprisingly Powerful Antidote to Rainbow Food Instagram

6 years ago

Charring a leek isn't exactly groundbreaking, but, in general, these food trends that bubble up can offer up ways to save money (more inventive ways to use a kitchen's ingredients) and play with new flavors. And as diners grow more adventurous, so will the menus.

Kellogg’s Wants You to Instagram Your Cereal at Its New Cafe

6 years ago

Nostalgia plus an Instagram station is Millennial gold, so this is as good a marketing effort as any to make cereal hip again — with two seasoned fine-dining veterans at the helm.

The French Pastry Chef Innovating Despite Tradition

6 years ago

There's not a great deal of room to experiment at the top of French cooking. Perhaps it will be a pastry chef that shows them it's possible to think beyond the limits of tradition.

Fast Food Is Beating Fast Casual on Mobile and Social Media

6 years ago

There isn’t so much a tortoise and the hare message in here as we’d like to imply. One person’s digital metric high points are another one’s warnings, so brands should use L2’s numbers to better understand their strategies, not simply define them.

The Culinary Institute Wants to Teach Students About Instagramming Food

7 years ago

Professional food styling and food photography are different than Insta-snaps, and the revered CIA will teach the former. They're not acquiescing to Instagram just yet, but don't be surprised when schools head that direction.

Food Leads the Way as Unused Spaces Morph into New Destinations

7 years ago

Changing Consumer Tastes Alter the Premise of Fast Food

7 years ago

In an age of technology and get-it-now, it seems counterintuitive that fast food would slow down service, but that’s what’s happening as the industry adopts fresh ingredients and made-to-order meals.