The ski industry is racing to fight the impacts of climate change mainly with snowmaking. But the irony is hard to ignore: the very systems keeping many slopes open also burn energy and emit greenhouse gases.
Finland and Italy are approaching sustainability from different angles, but both see responsible travel not as an add-on — it’s the future. With U.S. travelers stepping in to fill critical gaps, the transatlantic connection just got even more strategic.
We are living through the slow unraveling of luxury's illusion. As demand has soared and price points have ballooned, too many brands have chosen to hollow out their offerings rather than elevate them. There has to be a better way.
It’s too early to say how much extreme heat will disrupt early summer travel in the region, but the season has kicked off with a stark reminder: It is now part of the holiday landscape in southern Europe.