Top Restaurant Marketers Q&A: KFC's Andrea Zahumensky
Andrea Zahumensky's "uncomfortable" marketing approach is exactly what KFC needed.
Articles tagged “kfc”
Skift Table's Top Restaurant Marketers 2019
How do you get modern consumers to eat your burger, share photos of your food, or book a reservation? These leaders understand what it takes to market a restaurant brand to today's fickle diners. Competitors should take note.
Pizza Hut's Lack of Foot Traffic Plagues Store Sales
Pizza Hut is banking on delivery to get store sales back to where they once were, and it soon may have help from Yum! Brands' official delivery partner, Grubhub.
Yum CEO on Taco Bell's Success: 'There's No Silver Bullet'
Taco Bell continues to be the shining example of success in Yum Brands' portfolio. The brand can't go wrong on anything right now, from its well-perceived value menu to in-store tech innovations and integrated delivery partnership with Grubhub.
11 Moments That Mattered for the Restaurant Industry in 2018
From mergers to leadership changes to loss, 2018 was filled with news that kept us on our toes. Here are the stories that had the biggest impact.
Restaurant and Technology Partnerships for November 2018
If there is one dominant trend this month, it's that chicken joints know that delivery matters now.
New on the Menu: KFC Chicken and Waffles Are Finally a Thing
We're still waiting for the perfect fried chicken breakfast item from a chain restaurant.
Yum's Choice of Grubhub as Its Official Delivery Partner Comes With a $200 Million Investment
The push toward exclusive delivery deals continues. The Yum! Brands deal is a catalyst for aggressive market growth as online ordering and delivery brands compete for restaurant business and market share.