McDonald’s Spent $50 Million on TV Advertising in April

Papa John’s Claims It’s Still on Track Despite More Losses

Google Wants to Tell You What to Eat

Tag: local

Marketing

Yelp’s Local Advertising Model Flattens

3 years ago

To recap, Yelp didn't add as many new customers, and it also lost out on some local ad revenue. But the online advertiser promises to work out the kinks of its new business model in 2019.

Food

3 Ways Costa Rican Fine Dining Is Getting More Local

3 years ago

The fine dining industry is slowly transforming diners' consciousness and relationships with local producers -- an evolution that has the potential to shift local economies in a powerful way if done well.

Tech

Google Embraces New Tech to Get Deeper Into Local Discovery

3 years ago

Google has a grasp on product that is the envy of everyone. But it is equally matched by its contempt for the rights of the content producers it "learns" from. We hope these new skills are based on Google's own hard work and not that of others.

Operations

Vegan Restaurants Move From the Fringe to the Spotlight

4 years ago

Consumers' demand for organic, locally sourced dining is giving rise to restaurants that specialize in a particular food philosophy, showing others what it's like when your operations match your marketing.

Marketing

Facebook’s Events App Morphs Into Facebook Local

4 years ago

Getting local right has been the holy grail for many digital players for years. We're not sure Facebook has the stamina to stay in the tase.

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