Starwood’s 1 Hotels Brand Relaunches Its Loyalty Program
Barry Sternlicht's luxury brand 1 Hotels has ditched points for tree-planting and charity donations, betting eco-conscious guests value impact over free stays.
Travel Loyalty News
Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.
Hyatt Earnings: Credit Card Windfall and AI Job Cuts
Hyatt’s rough quarter shows the strain of a corporate restructuring and Hurricane Melissa. But new profits from a co-branded credit card and gains from adopting AI suggest a brighter 2026.
Q&A: Unlocking Cardholder Loyalty Through Protection and Partnerships
Loyalty is shifting from status to substance. For banks, embedding protection and care into cardholder benefits offers a powerful path to deeper engagement and long-term trust.
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United Airlines to Launch Its Own Debit Card
The move is an interesting play for United — most airlines phased out debit reward cards after the passage of the Dodd-Frank Act in the wake of the 2008 financial crisis. But now, United thinks it can attract a wider customer base with the offering.
The Loyalty Value Playbook: Redemption Experience and Cash Spend as the New Benchmarks for Customer Growth
Customer expectations are at risk of outgrowing traditional loyalty models. Simple reward programs have evolved into complex point schemes that new technology and changing traveler behavior are quickly outpacing. The…
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Accor Deputy CEO Eyes Middle East, AI, and Live Events for Hotel Growth
Accor’s Group Deputy CEO Jean-Jacques Morin credits the Middle East’s decisive leadership for fueling hotel development. Morin says AI, loyalty, and live events will help define the company's next phase.
Wyndham’s $95 Loyalty Program: Can Hotels Make Subscriptions Work?
Whether subscription economics can work in travel at scale remains unproven. Wyndham is betting its new paid tier of its loyalty program will provide an answer, but questions remain.
What Travelers Told Marriott About AI and Their Tastes in Hotels
Marriott's massive new survey of adults across Europe, the Middle East, and Africa uncovered a few trends. Staying on top of these trends is easier said than done.
Q&A: Unlocking Airline Loyalty Through Cross-Sector Collaboration
Airlines that can leverage the increasingly sophisticated and connected network of global aviation alliances and service partnerships will have a critical opportunity to scale their loyalty benefits and provide more consistent, quality customer experiences for the future.
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Wyndham Debuts a Paid Loyalty Plan: $95 a Year for Discounts and Higher Status
Wyndham is monetizing the very concept of being a repeat hotel guest, while providing discounts on bookings with other travel suppliers. Expect the industry to watch this move closely.