Travel Loyalty News

JetBlue’s first-ever lounge is bigger than expected and is stylish. Some won't like the grab-and-go food, but a kitchen with hot meals is coming.

Travel’s personalization ambitions outpace its readiness. Closing that gap starts with unified, trusted data that serves as the foundation for real recognition, relevance, and loyalty.

The hotel stay now sits at the center of a wider ecosystem. As hospitality expands into wellness, residences, mobility, and retail, the strongest brands will create connected worlds that run on loyalty and emotional relevance, rather than relying solely on room revenue.

Loyalty programs should provide curated accommodations suggestions, rather than calling it a perk if they send their customers back to a generic search box to start again from scratch.

Hotel loyalty programs have a retention problem. Members accumulate points, redeem them for free nights, and get bored. Hilton's answer: send them on cruises.

Hotel loyalty is evolving from a points program into a personalized, experience-led, AI-powered ecosystem and the brands that embrace this shift will unlock deeper engagement, stronger direct bookings, and more enduring guest relationships

Delta said it changed some of the perks in its Choice Benefits program to appeal to a wider group of members with top-tier Delta SkyMiles status.

Ryanair’s low uptake for Prime underscores the limits of paid perks in a no-frills model, and shows that even the world’s most disciplined airlines can miscalculate demand.

Independent hotels are winning over travelers who crave authenticity, but scale still matters. The Set bridges that gap, giving small luxury brands global reach without sacrificing their individuality.

Hotels keep saying loyalty matters, but Accenture’s latest research suggests many brands in Asia Pacific still treat it like a dusty filing system for points rather than a living, breathing revenue engine.