Travel Loyalty News

Hotel companies built portfolios for coverage and growth. In an AI-compressed, loyalty-fatigued market, the next competitive edge will come from sharper brands, not more of them.

Bilt is trying to thread a needle in building a hotel booking platform without becoming an OTA that hotels resent. One of its tactics is to offer spending data on its most loyal customers to help luxury hotels provide personalized service for first-time guests.

Airline earnings season often reveals more through comparison than individual results. On Friday, IAG will be the second of Europe’s big three to report, offering valuable insight into the health of the industry.

Loyalty is no longer just about repeat stays. Hotel execs are increasingly pitching it as a revenue engine that can keep growing even when room pricing slows.

The original Starwood Hotels became a powerhouse through a scale game. The revived brand name is a bet that less can be more in today's world of digital distribution and marketing.

As many British Airways flyers brace for status downgrades, rivals are seizing a rare chance to convince the UK’s most valuable travelers that there’s another way.

United is overhauling its MileagePlus program to give more awards to those with the carrier’s credit cards as it looks to attract more high-spend travelers.

Hotel companies spent the last decade building brand portfolios for coverage and scale. The next phase of competition will reward sharper brands that drive pricing power, loyalty relevance, and visibility in AI-compressed discovery funnels.

In 2018, Airbnb had a "superguest" loyalty plan in the works to reward frequent guests with premium benefits, but it never came to be. Might the loyalty benefits being tested resurrect some of those plans?

With U.S. room demand staying subdued, Marriott may find its 2026 profit growth in a higher-margin place: credit card swipes on its co-branded cards.