Travel Loyalty News

India has potential and travel intent. The Leela’s luxury lean and Global Hotel Alliance’s strategic partnership is now translating that intent into solid numbers.

Hotels are no longer just competing at booking. As discovery shifts to social platforms, recommendations, and artificial intelligence tools, big groups are trying to shape demand much earlier.

The hotel giants are becoming distribution "platforms" of brands run by others, not just brand owners themselves. Hilton is the latest to embrace this shift with its new "brand of brands," Select by Hilton.

Hilton’s newest brand is aimed at bringing outside brands into its system without buying them outright. Yotel is the first test of that model.

The travel industry celebrates loyalty member counts the way it celebrates sustainability commitments: loudly, frequently, and with very little evidence the numbers have changed anything.

In the last 24 hours, two of the three biggest Gulf carriers have eased loyalty rules. A simple case of looking after the customer or a sign that disruption may outlast current recovery timelines?

Hotel companies built portfolios for coverage and growth. In an AI-compressed, loyalty-fatigued market, the next competitive edge will come from sharper brands, not more of them.

Bilt is trying to thread a needle in building a hotel booking platform without becoming an OTA that hotels resent. One of its tactics is to offer spending data on its most loyal customers to help luxury hotels provide personalized service for first-time guests.

Airline earnings season often reveals more through comparison than individual results. On Friday, IAG will be the second of Europe’s big three to report, offering valuable insight into the health of the industry.

Loyalty is no longer just about repeat stays. Hotel execs are increasingly pitching it as a revenue engine that can keep growing even when room pricing slows.