Allegiant CEO Says Credit Cards Are the Airline’s Biggest Revenue Opportunity
After closing a merger with Sun Country, Allegiant CEO Greg Anderson is eyeing ways to strengthen the carrier’s credit card and loyalty programs.
Travel Loyalty News
Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.
‘Empty Calories’: Hyatt Tells Investors to Stop Counting Rooms
Hyatt wants investors to place more value on its premium guests. The catch: much of its growth pipeline depends on its easier-to-scale Essentials brands.
Southwest Moves Toward Latest Reinvention: Long-Haul International and Lounges
Southwest's CEO says the airline "doesn't have to become Delta." But these and other changes keep pushing it in that direction.
Direct Booking Tug-of-War: Hotels’ Long Bid to Take Back Power
Ten years after Hilton, Marriott, and other chains began coaxing travelers to book directly, online travel agencies still control roughly the same slice of the pie. Yet the chains have won the economics: lower commissions, better contract terms, and stronger loyalty programs.
Air India Pulls Express Into Maharaja Club, Sharpens Hub Strategy
Air India is using loyalty to turn Air India Express into a feeder for its long-haul ambitions, but Maharaja Club still lacks the credit-card economics that make global loyalty programs truly powerful.
Rakuten Travel Plans U.S. Push: Exclusive
Scores of Americans already use Rakuten.com for cashback without knowing it belongs to one of Japan's largest tech companies. Rakuten Travel wants to turn those shoppers into hotel guests.
Accor Renews PSG Soccer Deal; Loyalty Chief on the 3 Tests Every Partner Must Pass
Accor's renewed PSG deal sits inside a loyalty program now built on more than 100 partners. The architecture underneath matters more than the headline.
They Love You — But Are Not Coming Back: What Destinations Get Wrong About Repeat Travelers
Repeat visitation must be actively earned, not assumed as a result of satisfaction.
Strawberry Has No Global Ambitions and a Record Year. Here’s What It Does Differently.
Strawberry is doubling down on the Nordics with a co-owned loyalty currency and two new brands. A record 2025 suggests it's working.
Brian Chesky Says Airbnb Won’t Mix Homes and Hotels — That’s ‘Pre-AI’ Design
Airbnb's Chesky is nothing if not ambitious. Given that people's preferences can change at any moment, the ability to serve customers with only a hotel or home, depending what they need in that instant, seems a long way off, even with agentic AI.