Travel Loyalty News

For Wyndham, India is an unmissable opportunity and the growth is rapid but not indiscriminate. It is still conscious about the markets, locations, and the brand mix it wants to bring here.

When Skift last caught up with Pieper he had 13 airline CEO bosses; now he’s got 15. Between digital upgrades and global growth, they're keeping him busy.

Asia’s top travel markets are rewriting the rules of booking — with OTAs, loyalty programs, and social media now driving distinct, market-specific behaviors that global travel brands must strategically adapt to.

Centralizing commercial operations sounds simple. But for firms like L+R, it means undoing years of siloed decisions across brands, tech stacks, and teams.

In a drive for loyalty and attention, high-stakes travel challenges are growing in popularity. These airline campaigns generate buzz, but they also raise thorny questions around ethics, sustainability, and long-term brand impact.

CEOs at big hotel brands like to brag about how little they own. Omni is betting that ownership still gives it an edge in design, service, and loyalty.

Luxury hotels are using dinner parties to build loyalty among high-spending guests. The ROI looks a little ugly at first, but they're a long-term bet.

Hyatt’s evolving brand portfolio reflects a strategic push to capture every traveler type, blending upscale heritage with nimble, select-service offerings built for scale, local relevance, and global reach.

As major financial powerhouses and robust passenger engagement engines, airline loyalty programs are leveraging technology for hyper-personalisation, with a strong focus on engaging less frequent flyers.

Accor is running ads for its loyalty program that star footballer Kylian Mbappé. The goal is to drive more direct bookings. The backstory is that online travel agencies are incredibly convenient for consumers and incredibly expensive for hotel companies like Accor.