McDonald’s Spent $50 Million on TV Advertising in April

Papa John’s Claims It’s Still on Track Despite More Losses

Google Wants to Tell You What to Eat

Tag: loyalty

Sponsored

Webinar: How Mobile Can Help Restaurants Improve Their Efficiency Game

5 years ago

The shift to mobile among diners is transforming how restaurants run their businesses behind the scenes, with more owners and managers embracing mobile technology to streamline operations, improve the customer experience, and support marketing. How can restaurants realize the benefits?

Chains

Tim Hortons Launches Loyalty Program in the U.S.

5 years ago

At this point, if you're a national restaurant chain without a strong digital loyalty program in the works, you're behind the game.

Chains

Points-Based Loyalty Is What Diners Want

5 years ago

No need to reinvent the wheel here. Simple, straightforward, points-based loyalty programs are what customers are demanding.

Chains

Starbucks Revamps Its Rewards to Keep Customers Coming Back

5 years ago

We think this is a good move for Starbucks. The company is looking to attract more customers to add to its loyal clientele. This can only be good news for its fast-moving beverage rollout.

Chains

The Strategy Behind Chipotle’s Loyalty Play

5 years ago

What makes customers spend money with Chipotle? The loyalty program will go a long way in helping the company to figure that out and influence future purchasing behavior.

Strategy

Restaurant Megatrends 2019: The Battle for Loyalty Takes Place on Multiple Fronts

5 years ago

For restaurants, loyalty is not just a service to thank repeat customers. It’s an incredibly effective data acquisition strategy that is an increasingly vital component of any restaurant’s operations, from discount-driven chains to fine dining experiences.

Chains

Coupons Still Matter for Quick-Service Restaurants and Price-Conscious Consumers

5 years ago

The reason that a person chooses McDonald's over Wendy's more often than not comes down to the money. Wherever that dollar can travel further, that's where the customer will go.

Tech

OpenTable Encourages Diners to Travel With Its New Loyalty Play

5 years ago

This is a prime example of "Why didn't they think of this sooner?"

Chains

Fazoli’s Loyalty Play Is Built on Data and Breadsticks

5 years ago

It's not just about discounts for diners. A well-executed loyalty program can open up a window into customer behavior and feedback that hasn't previously existed for most restaurants.

Strategy

American Express Is Giving Its Cardholders More Restaurant Perks

6 years ago

Amex ruled the top tier for quite some time. But with challenges from Chase's popular Sapphire card, it's leveraging its relationships with restaurants to try to give it an edge.

Tech

Gaming Restaurant Mobile Apps to Protect Privacy

6 years ago

While we like to think that people are becoming more cautious about their privacy, the convenience trade off is just too compelling for many consumers.

Chains

Subway Profits Drop and Store Owners Blame Its Loyalty Program

6 years ago

On Sunday night the Houston Rockets missed 27 three-point attempts in a row before finally making one. They lost the game. Subway seems like it's at the beginning of a similar, historic cold streak right now.

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