Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

Travel Technology

Q&A: Accommodation Curation Will Change the Loyalty Landscape

Loyalty programs should provide curated accommodations suggestions, rather than calling it a perk if they send their customers back to a generic search box to start again from scratch.

Arbitrip + Skift | 2 months ago

Hilton Extends Loyalty Program to Cruises in Explora Journeys Deal

Hotel loyalty programs have a retention problem. Members accumulate points, redeem them for free nights, and get bored. Hilton's answer: send them on cruises.

Sean O'Neill | 2 months ago

Hotels

The Great Reinvention of Hotel Loyalty

Hotel loyalty is evolving from a points program into a personalized, experience-led, AI-powered ecosystem and the brands that embrace this shift will unlock deeper engagement, stronger direct bookings, and more enduring guest relationships

Robin Gilbert-Jones | 2 months ago

The Delta One Lounge at Boston Logan Airport.

Airlines

Delta Adds More Perks for Top-Tier Flyers: Here’s What to Know

Delta said it changed some of the perks in its Choice Benefits program to appeal to a wider group of members with top-tier Delta SkyMiles status.

Meghna Maharishi | 2 months ago

A Ryanair Boeing 737 Max 8-200 aircraft.

Airlines

Ryanair Scraps Prime Membership Program After Just 8 Months

Ryanair’s low uptake for Prime underscores the limits of paid perks in a no-frills model, and shows that even the world’s most disciplined airlines can miscalculate demand.

Gordon Smith | 2 months ago

Hotels

Q&A: Shaping the Next Era of Independent Luxury Hospitality

Independent hotels are winning over travelers who crave authenticity, but scale still matters. The Set bridges that gap, giving small luxury brands global reach without sacrificing their individuality.

The Set + Skift | 2 months ago

Hotel Loyalty Is Broken in Asia Pacific — Here’s What Needs to Change

Hotels keep saying loyalty matters, but Accenture’s latest research suggests many brands in Asia Pacific still treat it like a dusty filing system for points rather than a living, breathing revenue engine.

Peden Doma Bhutia | 2 months ago

Hotels

More Clarity, More Experiences: What’s Next for Hotel Loyalty

Hotel loyalty programs are shifting to greater transparency, more experiential moments, and deeper digital integration to adapt to AI trip planning, says Skift Research.

Sean O'Neill | 3 months ago

For Skift Research Subscribers launch

The Future of Hotel Loyalty: Personalization, Direct Booking, and the Rise of Experience-Led Travel

Hotel loyalty is evolving into a data-driven, experience-led ecosystem where relevance and recognition define the guest relationship

Robin Gilbert-Jones | 3 months ago

Hotels

Hilton’s Asia Pacific Playbook: China vs. Japan vs. India

Hilton is following the money, not the hype, even if that means telling eager owners in some markets that their “cool” lifestyle hotel can’t beat a dependable DoubleTree.

Peden Doma Bhutia | 3 months ago