McDonald’s Spent $50 Million on TV Advertising in April

Papa John’s Claims It’s Still on Track Despite More Losses

Google Wants to Tell You What to Eat

Tag: loyalty

Chains

Subway Plans 500 Additional U.S. Store Closings This Year

6 years ago

Subway is banking on international expansion, touch screen kiosks, and a new loyalty program to boost sales as the competition thickens.

Marketing

Punchh Gets $20 Million Investment to Boost Its Loyalty Efforts

6 years ago

Tech-based tools that help restaurants find and attract new customers are getting more sophisticated, helping businesses target increasingly segmented groups of people for maximum impact.

Chains

Free Chips and Salsa Boost Chili’s Loyalty Program Sign-Ups

6 years ago

A good loyalty program makes a huge difference — ask Starbucks. But Chili's is learning that they don't have to be complicated — people just want free stuff.

Food

Subway Will Give Diners $2 in Exchange for Their Loyalty

6 years ago

We know it's a big ask, but we'd love to see our loyalty repaid by serving us sandwiches that we enjoy eating.

Tech

Hooters Franchisee Looks to the Blockchain to Drive Interest in Its Loyalty Program

6 years ago

Interest in cryptocurrency and blockchain technology has never been higher, so this is more a smart marketing play than technological advancement.

Strategy

Grubhub and OpenTable in Loyalty Partnership With Hotel Chain

6 years ago

Expect more travel brands to extend their reach into the dining experience going forward, especially since consumers have to eat every day and may only travel on occasion. And after all, the way to anyone's heart is through their stomachs, right?

Tech

Cava, the Data-Driven Fast-Casual Restaurant, Is Personalizing Loyalty

6 years ago

Cava is an excellent case study to show how powerful a restaurant, or brand, can be in the marketplace when it's built on top of large volumes of useful, actionable data.

Strategy

The Battle for Diner Loyalty Begins with Reservations

7 years ago

There’s no winning idea or secret sauce as reservations providers compete for diner loyalty, but the major players take vastly different approaches to the issue.

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