With reduced travel restrictions, the tourism industry in the United States is seeing a rabid comeback. No place experienced that more than the Pine Tree State, which saw a surge of tourists, but found fewer workers to serve the demand. Maine's summer story may just be a proxy for the dilemma facing so many other destinations.
Who needs an elaborate cleaning partnership? If you're willing to pay for it, you can ensure social distancing throughout your summer vacation by booking a room (and every other room at the hotel).
Denver continued to promote itself as a young active city even after its marijuana legalization vote, which would make Portland the first U.S. city to turn its laid-back attitude about drugs into an official marketing campaign.
Despite the meaningful backstory behind Portland’s new brand, it still fails to distinguish the city from its West Coast counterpart or give visitors a sense of the city without an understanding its history.
Maine's tourism authorities could better spend their time and lobbying efforts elsewhere, instead of drawing straw man arguments. Consumers, vast majority who want to come and spend money in Maine, won't be comparison shopping based on these tiny tax increases.
The border state is hesitant to enact any fees that would discourage tourists from visiting in an already competitive market, especially given Maine's recent tourism marketing push.
Too often destinations err on the side of the broad likability, and cities that share a name with other well-known cities have only one job with their slogans and that’s to distinguish themselves from the competition.
The police of Lebanon, Maine have had to rescue five motorists from an unmaintained road over the past few years in a shocking example of our reliance on technology for travel.