Articles tagged “marketing”

Turns out three seasons were enough for Four Seasons.

Most conferences are ramping up marketing efforts six months before doors open. Nordic Business Forum 2026 was already sold out by then — and the strategy started before the previous edition had even ended.

Marriott and United are pitching companies to place ads on their hotel and airline ad networks, citing BCG research that travelers spend impulsively while traveling.

Booking Holdings sees AI as the future of travel. Its Kayak brand's marketing doesn't touch on AI, but is trying to convince Millennials it's OK to book on smartphones and to use Kayak to navigate social media distractions.

How do you measure the value of an organic cultural moment you can’t buy? Puerto Rico’s DMO just ran the experiment.

Rather than chasing attention with traditional ads, Ibis is doubling down on entertainment. “The Go Getters” shows how social-first, episodic storytelling can help hospitality brands build relevance and brand affinity with younger travelers.

We’ve seen Star Wars, Pokémon, and Hello Kitty jets, but a fully gold widebody takes the concept to its gleaming extreme.

This is a preview of where travel media is headed: destinations as identity theaters and creators as roaming interfaces between cultures and the algorithm.

Travel Slop, AI-generated info and itineraries rooted more in fiction than fact, risk real reputational harm for travel brands and platforms — particularly those mistaking “'good enough'” content for strategy.

Hotel groups must ensure that short-term performance marketing doesn’t quietly erode brand loyalty, which may be key to unlocking bookings driven by agentic AI.