McDonald’s Spent $50 Million on TV Advertising in April

Papa John’s Claims It’s Still on Track Despite More Losses

Google Wants to Tell You What to Eat

Tag: marketing

Marketing

Papa John’s Hires a New CMO

6 years ago

Papa John's has its CMO. It will be interesting to see how the industry vet attempts to turn the company's fortunes around.

Tech

DoorDash’s Latest Promotion Outlines How Hard It Is to Thrive on a Third-Party Delivery Platform

6 years ago

Third-party delivery platforms are a risky business for small restaurants, where commission fees are steep and the competition is overwhelming. While DoorDash's new initiative is a nice step for the 10 participating restaurants, many other independent restaurateurs feel gouged by its pricing structure.

Chains

Shaquille O’Neal Called In to Assist Papa John’s Corporate Makeover

6 years ago

Papa John's is going full court press on its turnaround. Delivery, check. New management, check. And now, star power, check.

Chains

Points-Based Loyalty Is What Diners Want

6 years ago

No need to reinvent the wheel here. Simple, straightforward, points-based loyalty programs are what customers are demanding.

Marketing

McDonald’s Spent $48 Million to Push Bacon in February

6 years ago

It's that time of year — sports continue to reign supreme as chain restaurants' preferred destination for airing TV spots, with some exceptions.

Marketing

Top Restaurant Marketers Q&A: Tock’s Nick Kokonas

6 years ago

Give Nick Kokonas access to a Medium account and a nice glass of wine tonight, and he'll give you nationwide brand awareness tomorrow.

Chains

Papa John’s Hopes Its New Marketing Strategy Will Bring It All the Way Back

6 years ago

It seems obvious to market ingredients as a pizza chain. But Papa John's chose to market value promotions and limited time offers to win back customers. I can't blame them because the strategy has worked wonders for QSR restaurants.

Marketing

Visit California Partners With Michelin Ahead of New Statewide Restaurant Guide

6 years ago

The new California statewide Michelin Guide may be a nod to the state's culinary interests. But it could also be the result of a smart play by Visit California, a tourism organization, in the style of Singapore, Thailand, and other destinations who have partnered with the Guides.

Marketing

Top Restaurant Marketers Q&A: KFC’s Andrea Zahumensky

6 years ago

Andrea Zahumensky's "uncomfortable" marketing approach is exactly what KFC needed.

Marketing

Top Restaurant Marketers Q&A: Pei Wei’s Brandon Solano

6 years ago

Pei Wei CMO Brandon Solano purports that his marketing cred has earned him the right to wear what he wants and say what he pleases. He’s right.

Strategy

Skift Table’s Top Restaurant Marketers 2019

6 years ago

How do you get modern consumers to eat your burger, share photos of your food, or book a reservation? These leaders understand what it takes to market a restaurant brand to today's fickle diners. Competitors should take note.

Chains

Chipotle Is Staying Away From Limited Time Offers

6 years ago

The Mexican fast casual chain is instead focused on marketing, specifically advertising more during sports games.

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