Articles tagged “marketing”

TravelPerk changed its name to Perk in a bid to lose the perception that the company is solely about "travel." Will the rebrand help lead Perk toward an exit, like Navan did with its IPO?

By turning memes into core messaging and social snark into earned attention, Ryanair keeps its brand visible without heavy ad spend. Chief marketing officer Dara Brady talks strategy with Skift.

At Skift Global Forum 2025, industry leaders discussed how evolving consumer expectations, personalization, and data-driven marketing are redefining how hospitality brands connect with modern travelers.

American Airlines is the latest carrier to join an elite club of sky-high centenarians, and it looks like it'll be making some noise doing so.

Rosewood's rebrand as a "discovery-led lifestyle forum" sounds like ChatGPT-powered consultant-speak. Strip away the jargon, though, and the underlying ads and employee training have a plausible, justifiable logic.

RateGain aims to acquire U.S.-based martech company Sojern in a deal set to make it a $310+ million company.

Park Hyatt is playing catch-up with rivals in crowded luxury markets. Its new campaign aims to appeal as much to developers as travelers.

The butler is a strong narrative device to signal touch, but does it work in new markets for Raffles?

Adding vacation rentals to Expedia Group's B2B partner network is progress, but it's amazing that it took so long when you consider how mainstream these properties have become.

Hotels face AI upheaval on both sides of the reservation desk. New studies show they can save money on paid search by switching to AI tools, but they also face a threat as AI booking agents ignore traditional brand ads.