Articles tagged “marketing”

Park Hyatt is playing catch-up with rivals in crowded luxury markets. Its new campaign aims to appeal as much to developers as travelers.

The butler is a strong narrative device to signal touch, but does it work in new markets for Raffles?

Adding vacation rentals to Expedia Group's B2B partner network is progress, but it's amazing that it took so long when you consider how mainstream these properties have become.

Hotels face AI upheaval on both sides of the reservation desk. New studies show they can save money on paid search by switching to AI tools, but they also face a threat as AI booking agents ignore traditional brand ads.

In addition to launching a new Airbnb Services business, the company's new strategy is to lean heavily into social media advertising.

Lofty brand strategies are frequently veering too far away from reality. It's time to rein it in.

Brand USA's downsizing was almost inevitable after Congress torpedoed its funding this summer. Whether it can be effective in promoting tourism given the U.S. political climate remains to be seen.

Accor is the only major hotel group to heavily push paid subscription cards, giving guests access to discounts and perks at hotels worldwide. It's now rebranding the cards and changing some of their perks.

TikTok is the social media platform of choice for showcasing events using video. But plan to spend some time familiarizing yourself with the site before jumping in, or users might pass right by.

Hilton’s Deepika Padukone reel proves that if anything could crash Instagram’s view counter, it’s Bollywood. Few cultural forces can match the reach, emotional pull, and sheer fandom that Bollywood delivers.