Articles tagged “marketing”

In addition to launching a new Airbnb Services business, the company's new strategy is to lean heavily into social media advertising.

Lofty brand strategies are frequently veering too far away from reality. It's time to rein it in.

Brand USA's downsizing was almost inevitable after Congress torpedoed its funding this summer. Whether it can be effective in promoting tourism given the U.S. political climate remains to be seen.

Accor is the only major hotel group to heavily push paid subscription cards, giving guests access to discounts and perks at hotels worldwide. It's now rebranding the cards and changing some of their perks.

TikTok is the social media platform of choice for showcasing events using video. But plan to spend some time familiarizing yourself with the site before jumping in, or users might pass right by.

Hilton’s Deepika Padukone reel proves that if anything could crash Instagram’s view counter, it’s Bollywood. Few cultural forces can match the reach, emotional pull, and sheer fandom that Bollywood delivers.

Forget overpriced minibars and club sandwiches. Wyndham is one of a few hotel groups looking to monetize today's on-demand culture.

Jet2’s viral TikTok moment highlights the unpredictable power of nostalgia and remix culture, where even the most mundane creative assets can supercharge brand awareness.

Lifestyle sports like running, pickleball, tennis, and golf are smart ways for hotels and destinations to tap into high-value travelers.

The most likely use for proposed new brand Outdoor Collection by Marriott Bonvoy would be to house its recent brand additions, Postcard Cabins and Trailborn. But documents suggest that Marriott has a larger ambition in the great outdoors.