Articles tagged “marketing”

American Airlines is the latest carrier to join an elite club of sky-high centenarians, and it looks like it'll be making some noise doing so.

Rosewood's rebrand as a "discovery-led lifestyle forum" sounds like ChatGPT-powered consultant-speak. Strip away the jargon, though, and the underlying ads and employee training have a plausible, justifiable logic.

RateGain aims to acquire U.S.-based martech company Sojern in a deal set to make it a $310+ million company.

Park Hyatt is playing catch-up with rivals in crowded luxury markets. Its new campaign aims to appeal as much to developers as travelers.

The butler is a strong narrative device to signal touch, but does it work in new markets for Raffles?

Adding vacation rentals to Expedia Group's B2B partner network is progress, but it's amazing that it took so long when you consider how mainstream these properties have become.

Hotels face AI upheaval on both sides of the reservation desk. New studies show they can save money on paid search by switching to AI tools, but they also face a threat as AI booking agents ignore traditional brand ads.

In addition to launching a new Airbnb Services business, the company's new strategy is to lean heavily into social media advertising.

Lofty brand strategies are frequently veering too far away from reality. It's time to rein it in.

Brand USA's downsizing was almost inevitable after Congress torpedoed its funding this summer. Whether it can be effective in promoting tourism given the U.S. political climate remains to be seen.