McDonald’s Spent $50 Million on TV Advertising in April

Papa John’s Claims It’s Still on Track Despite More Losses

Google Wants to Tell You What to Eat

Tag: marketing

Chains

Domino’s Outspent Rival Restaurants on TV Advertising in December

5 years ago

Despite not reclaiming the top spot in December, quick-service restaurants continue to dominate television advertising spending, as the value menu wars rage on.

Marketing

TripAdvisor Ranks the Top Restaurant Chains in the U.S.

5 years ago

A ranking of top restaurant chains is nice, but what's even better? The accompanying marketing boost that TripAdvisor gets for its fast-growing business unit: restaurants and experiences.

Chains

Chipotle’s ‘For Real’ Marketing Campaign Needs to Grab Attention

5 years ago

Chipotle has to ensure that its "For Real" marketing campaign hits hard, and edible holiday windows are one way to get there.

Chains

Wendy’s Marketing Formula: ‘Know Your Brand Better Than Anyone Else’

6 years ago

The best way to copy Wendy's marketing success: don't. Find your own brand voice, sharpen it up, and be willing to get controversial.

Independents

Guest Chef Collaborations Do More Than Fill Seats For a Night

6 years ago

For some chefs, inviting colleagues from other restaurants is about camaraderie and community building. For others, it’s offering something new to the guests. All agree it’s a great marketing tool to drum up business on slower nights.

Marketing

The World’s 50 Best Restaurants Winners for 2018

6 years ago

Some shifts and surprising snubs are deflecting attention from the same handful of restaurants that shuffled positions amongst the top slots.

Marketing

What to Expect from the World’s 50 Best Restaurants, 2018 Edition

6 years ago

We hope to see some much needed diversity on the list this year.

Chains

IHOP’s Burger Push Backed By Cheaper Beef

6 years ago

The temporary name change has brought some interest to the brand. Let's see if IHOP can turn around its series of unfortunate quarters with this all-beef attempt to bring people in beyond breakfast.

Chains

Ignore the Queso Haters Chipotle CMO Tells Employees

7 years ago

How much better are things at Chipotle this month that the discussion has turned away from e-coli and towards whether or not their new cheese dip is artificial enough to appeal to diners' tastes.

Independents

These Are the World’s 50 Best Restaurants of 2017

7 years ago

We'd love to see a list that shakes things up a bit more next time around.

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