Articles tagged “millennials”

As discretionary travel spending softens, timeshare owners remain the travel industry’s most reliable leisure segment. These travelers continue to book, plan, and take vacations at rates far above the broader market — a testament to the power of prepaid “banked leisure.”

As younger generations continue to shape how and why we travel, vacation ownership is no longer about locking into one resort anymore. It’s about choice, access, and ease, things modern travelers care about most.

Lifestyle sports like running, pickleball, tennis, and golf are smart ways for hotels and destinations to tap into high-value travelers.

Skift Meetings' upcoming report reveals an industry that remains resilient and innovative, as it is forced to continuously change and evolve.

Klook’s goose might not have wings, but the idea behind it clearly does.

Planners spend a lot of time and effort tailoring meeting content and delivery to younger attendees. Make sure your marketing efforts get the same level of attention.

Priceline is using the upcoming March Madness season to push sports-driven travel with targeted hotel deals and new partnerships in its latest campaign.

Millennial and Gen Z travelers are stress-testing hotels’ ability to keep up with customer technology preferences. Hotel owners and operators need to seek out creative tech features and amenities to help them compete in an ever-changing travel landscape.

As Gen Z and millennial travelers increase their travel spending, they’re turning to social media to discover, plan, and share life-changing travel. Snap’s native features and core principles support travelers across the trip life cycle while helping brands attract and convert these high-value consumers.

You might be investing thousands in making travel more sustainable, but your audience is still scratching their heads. Time to get back to basics: simplify your message and educate them!