McDonald’s Spent $50 Million on TV Advertising in April

Papa John’s Claims It’s Still on Track Despite More Losses

Google Wants to Tell You What to Eat

Tag: millennials

Chains

Quick Service Chains Win Big With Millennial Parents

3 years ago

Quick service restaurants strategically invest heavily in TV and digital advertising, in efforts to push cheaper value meals than competitors and new menu items. It's safe to say, given NPD Group's data, that the strategy has worked. The question is how much lower can prices go before companies start shooting themselves in the foot?

Sponsored

Five Things Restaurateurs Should Know About Millennial Business Travelers

3 years ago

With company money to spend, clients to entertain, and time to explore, the value of business travelers is often overlooked by restaurateurs. Due to their sheer size and spending power, millennial business travelers are an especially important audience that restaurateurs should get to know.

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