Articles tagged “pricing”

At Skift Global Forum 2025, travel leaders explored how AI is reshaping traveler behavior, forecasting, and marketing strategy, and why human insight remains travel’s greatest advantage.

A pricing technology gap has created a David-and-Goliath dynamic in hospitality, where small, indie operators compete against chains. Can AI help level the playing field?

Legacy pricing systems are holding airlines back from delivering the level of personalization, revenue optimization, and cross-channel consistency that modern travelers expect. IBS Software’s forward-looking approach offers a clear path to higher revenue and improved traveler experiences.

Michelle Russo's asset management firm oversees a $12 billion portfolio of hotels. She sees dominoes falling: Tariffs → economic uncertainty → fewer international visitors → fewer bookings → cost-cutting and marketing changes.

Disney is expanding its cruise fleet and investing billions in its theme parks internationally. Yet maintaining premium pricing across a much larger footprint won't be easy.

Still lumping all “Asia Pacific travelers” into one category in your marketing strategies? Traveloka’s latest findings show just how diverse and dynamic this travel market really is.

Young travelers are flocking to cruise ships, and Royal Caribbean is cashing in by creating private ports and islands as new attractions.

California's bold move is forcing all U.S. based hotels to put all their cards on the table, setting a new standard for price comparison that will likely go national. Whether this leads to more competitive pricing or simply shifts consumer costs elsewhere remains to be seen.

Two U.S. federal agencies warned hotel companies that using the same pricing software as rivals use may risk violating antitrust law in highly concentrated markets.

Thailand has taken the lead in Skift's Travel Health Index. Growth has been fueled by elevated pricing and strategic visa waivers.