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Tag: ratings

Marketing

Visit California Partners With Michelin Ahead of New Statewide Restaurant Guide

5 years ago

The new California statewide Michelin Guide may be a nod to the state's culinary interests. But it could also be the result of a smart play by Visit California, a tourism organization, in the style of Singapore, Thailand, and other destinations who have partnered with the Guides.

Marketing

Michelin Reveals Its UK Restaurant Picks for 2019

6 years ago

While we continue to be tired by both Michelin and 50 Best, the former's strategy for rolling out new winners throughout the year is one that constantly keeps it in the news and does the marketing job it's done so well for so long.

Marketing

Michelin’s New Singapore Guide Absent Any Three-Star Winners

6 years ago

Singapore is another example of a market where the dining scene is too vibrant to be accurately captured by Michelin's restrictive rubric.

Marketing

Michelin Guides Head Quits to Join Jumeirah Hotel Group

6 years ago

This is a great opportunity for Michelin to rethink how it creates, packages, and promotes its ratings acround the world.

Marketing

The Infatuation Will Bring Back Zagat’s 30-Point Ratings System and Add Print Guides Too

6 years ago

It will be interesting to see how much energy The Infatuation devotes to Zagat and how loyal the older brand's readers will be following years of neglect compounded by radically changed consumer habits and a slew of more savvy competition.

Marketing

Michelin Guide Goes to Taipei in Attempt to Expand Influence in Asia

6 years ago

Despite the push into Asia, Michelin still feels like it's low on gas and misreading the map these days.

Marketing

Explaining Zagat’s Slow Decline Under Google

6 years ago

Google is great at search and ad tech, but when it comes to creating and managing content, Google doesn't really know what to do.

Operations

Yelp’s Newest Economic Outlook Shows Promise for Independent Restaurants

6 years ago

Recent data shows that independent restaurants are faring better than chains, and are expected to grow at a faster rate. Don't discount larger corporations yet, though — innovation and creative ideas are happening across the industry.

Marketing

Bangkok’s Michelin Debut is Dampened by Lack of Any 3-Star Ratings

6 years ago

Michelin's shortcomings are on full display here. If the measurements for what constitutes a great restaurant don't match up with one of the world's best eating cities than maybe the measurements are off.

Marketing

Michelin’s Restaurant Guides Play a Key Role in the Tire Company’s Asian Expansion

6 years ago

Michelin may feel like this is getting back to its roots, but it’s a tough market to crack and these are different times. The high-end vacuum brand Miele tried and failed a few years ago, and the World’s Best awards have become well entrenched.

Marketing

Michelin Reveals its New York City Winners for 2018

6 years ago

There are excellent restaurants represented on the list, as well as glaring omissions that point to problems in the industry in New York City and beyond.

Independents

Tweets Reveal Some Michelin Guide New York City Winners

6 years ago

Michelin watchers will pay close attention to two things today: If the guide finally gives a female chef in the U.S. three stars and if the city adds more than six restaurants to the three-star collection.

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