Articles tagged “rebrand”

Mandarin Oriental is about to unveil its first major change to its marketing since 1985. Expect a revamped logo and the debut of a mobile app as the luxury hotel brand charges toward doubling its portfolio by 2033.

Hilton undertook a partial rebrand last year. Early data suggests that the massive ad blitz, which contrasted hotels with alternative accommodations, is paying off.

When Ad Age announced its "2023 Creativity Awards" on Monday, it handed one to Hilton for having the year's "best rebrand." The hotel giant's brand platform, “It Matters Where You…

Baltimore has strong tourism offerings, but those unfamiliar with the city may have trouble looking past the headlines about violent crime. The tourism board is ready to take control of that narrative.

Accor's Sebastien Bazin is less keen about acquisitions these days. Instead, he is looking at Accor internally and aims to fix the chain's rather dismal loyalty program. Sports, dining, and entertainment are key experiences that the new loyalty program will address.

It's hard to go a week without hearing of a restaurant that has newly embraced some type of fast-casual, fast-fine, fine-casual model. Here, we look at the costs associated with actually making that leap through the lens of a regional Southern sandwich chain.

Southwest Airlines emphasizes how it cares about its employees yet it chose to ignore the legacy of AirTran in designing Southwest's new "Heart" livery. It wouldn't have taken much to include AirTran, and it would have meant a lot.