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While India's share in domestic and global tourism is rising, it continues to face challenges in inbound tourism, sustainability, and geopolitics.

Balancing business class and long-haul travel with cost-competitiveness is essential to IndiGo's survival in the Indian market.

Oyo Hotels founder and Group CEO Ritesh Agarwal is pursuing "relative premiumization" by expanding its upmarket offerings like Townhouse Hotels in India and bringing brands like Sunday to the U.S. market.

Despite global economic uncertainties, Marriott is betting big on India, emphasizing local empowerment and streamlined growth.

With India's economy booming and the middle class surging, MakeMyTrip sees now as the time to offer a service more sophisticated than just hotel and flight bookings, even if it presents challenges.

TikTok's move into travel-specific advertising signals its growing influence in the sector and challenges the perception that it's just for Gen Z dance videos.

Thomas Reiner says the best case scenario for online travel agencies is that they lose commissions. And metasearch engines could become things of the past.

There are huge stakes in how AI in travel will develop. And the truth is no one can say for certain at this point how it will play out.

From the residual uncertainty at the start of 2024, to a more resolute conviction and deeper sense of travel’s future at the end of the year, Skift’s Forums and Summits this year dove into a wealth of topics that inspired and catalyzed the industry around the ideas that matter. Here are just a few of our favorites.

Times are changing in the Middle East. If it wants to be a market for all, it needs hotel products to match.