Articles tagged “skift tech forum”

Skift Tech Forum Video: Real-Time Travel Advertising in the Age of Optimization

The discipline of digital advertising has been fundamentally transformed by technology and automation. Travel marketers have more power over their campaigns than ever before, but also face growing complexity. In this conversation with executives from Koddi at the 2019 Skift Tech Forum, we hear how marketers can navigate this increasingly complex digital advertising landscape.

Skift Tech Forum Video: Navigating the Challenges of Digital Transformation in Travel

By now, the concept of digital transformation is well-known to those in the travel industry. But the simplicity of the term belies the complexity of the strategies needed to complete the process successfully. In this conversation with Deloitte from the 2019 Skift Tech Forum we learn more about how those in the travel industry can successfully achieve their digital transformation goals.

Skift Tech Forum: Oracle Wants to Reimagine Guest Experience

Oracle Hospitality sells the world's most widely used hotel property management system. But it has ambitions to expand into additional services. Senior executive Laura Calin says her company is upending entrenched processes by rolling out fresh solutions, migrating to faster and smarter platforms, and drafting new commercial models.