Articles tagged “social media”

Asia’s top travel markets are rewriting the rules of booking — with OTAs, loyalty programs, and social media now driving distinct, market-specific behaviors that global travel brands must strategically adapt to.

Chinese travellers are coming back, albeit differently. The way they plan, what they care about, and what they expect has shifted. And that means destinations, hotels, and retailers need to shift with them.

Barry Sternlicht sees trouble brewing for big hotel chains. The Starwood founder warns that nimble upstarts will steal their market share one social media post at a time.

We have answers to some of Ask Skift's most popular questions, including what are the biggest challenges hospitality faces and how travel brands are using social media to attract younger audiences

The future of travel is social, visual, and creator-led.

Planners spend a lot of time and effort tailoring meeting content and delivery to younger attendees. Make sure your marketing efforts get the same level of attention.

The way to a Chinese traveler's itinerary seems to be through RedNote. For travel brands hoping to understand and engage this critical audience, the platform is less a social network and more a digital crystal ball.

China’s digital-savvy travelers are booking fast, exploring more, and craving premium experiences. Is your brand keeping up?

Travelers are increasingly turning to TikTok to help plan trips, and this episode of the Skift Travel Podcast examined how travel brands can best use the platform's massive popularity to their advantage.

Social media platforms are the most influential source of travel inspiration, surpassing official travel websites, review platforms, and traditional media.