Tag: social media

Marketing

Nice Viral Restaurant Hit, Now Where’s the Money?

4 months ago

Instagram-powered visual marketing seems to be a necessary tool for food businesses. However, the lack of exact metrics and instruments to gauge its ROI makes it a trickier undertaking than it looks on camera.

Tech

Restaurant Megatrends 2018: Hit List Dining Changes the Game

9 months ago

Where to eat is important — but suggestions of what to eat are even more influential these days. But chasing after one famous and photogenic dish means you might miss out on all the rest.

Tech

Wendy’s Wins as #NuggsForCarter Is the Top Twitter Retweet of 2017

11 months ago

It's been an excellent year for fast food chains and social media, and Wendy's ability to stoke interest in the #nuggsforcarter push certainly paid off beyond its wildest dreams.

Chains

Papa John’s Turns to Twitter to Deflate Criticism After NFL Blame Game

11 months ago

Papa John's problem is not the NFL. It is bad pizza and the presence of its CEO in all its advertising. Time to ditch the creep factor on the latter, and do a Domino's-level improvement on the former.

Tech

Social Dining Service VizEat Scoops Up Rival EatWith

1 year ago

VizEat's business has gotten stronger with this acquisition. But it still faces an uphill slog to expand its total addressable market beyond travelers to include locals looking for activities, especially in Asia.

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