Articles tagged “spain”

As the U.S. and Spain see tourism demand soar, destination marketers are shifting from promotion to curation. In the AI age, whoever shapes the algorithm shapes the itinerary.

International tourism to the U.S. has taken a hit this year. Brand USA is leaning into new technologies, marketing strategies, and live events to boost future travel.

United’s summer 2026 destinations include more flights to off-the-beaten path destinations such as Bari, Italy and Split, Croatia.

The floods in Ibiza are a reminder that even world-class tourist destinations can see their infrastructure buckle under extreme weather.

Tourism leaders from Canada and Spain are pivoting from chasing volume to focusing on smarter, data-driven strategies that prioritize quality over quantity.

The real tourism winners? Those who bet early on celestial tourism while others are still looking skyward wondering if anyone would actually travel for a 100-second show. (Hint: Many people will.)

Signs are growing that travelers are shifting their habits. Travel in Southern Europe may no longer be fully tethered to the peak days of summer.

Your morning news podcast looks at Booking.com’s first credit card, Marriott’s slower performance, and Spain’s crackdown on outlaw short-term rentals.

Spain's approach to de-listing units is similar to the one New York City has taken in the past couple of years.

Barcelona's ongoing battle against mass tourism isn't slowing down. The city is emphasizing quality instead of quantity.