In-person sporting events are some of the last great communal gathering spots. We travel en masse to take-in competition, cheer on our teams and experience life. As a result, sports tourism has become an absolute economic juggernaut for the travel industry. In the immortal words of Jerry Maguire - Show Me The Money!
After a terrible January for the airline, topped off by a brutal SNL skit, Alaska will likely use the Super Bowl ad to restore customer trust in its core markets.
Barring last-minute entries, Booking.com may be the only travel company advertising nationally during Super Bowl 2024. However, given that Booking.com's annual sales and marketing spend exceeds $7 billion, the expense is certainly doable.