McDonald’s Spent $50 Million on TV Advertising in April

Papa John’s Claims It’s Still on Track Despite More Losses

Google Wants to Tell You What to Eat

Tag: taco bell

People

Job Growth in U.S. Restaurants Remains Steady in April

5 years ago

Analysts forecasted a slowdown in job growth in April, especially after March numbers were revised down. But restaurants and the overall U.S. economy proved resilient.

Chains

Taco Bell Tests Order Ahead on Grubhub

5 years ago

The sooner the better, as order ahead could be a bigger sales channel than delivery.

Chains

Taco Bell’s Wacky Hiring Strategies Are Actually Working

5 years ago

One thing's for sure: Taco Bell can't be accused of not knowing its own audience.

Marketing

Uber Eats Gets Bang For Its Advertising Buck During the NCAA Tournament

6 years ago

Uber Eats' commercials were hard to miss during the NCAA tournament. I'm sure Subway and McDonald's did not mind the free advertising either.

Chains

Jack in the Box Franchisees Call for CEO’s Removal … Again

6 years ago

Jack in the Box is not the only restaurant chain dealing with franchisee unrest. But it does appear that its relationship with operators will not be salvaged at this point. A sale of the company is what both the company and franchisees really want.

Chains

Taco Bell Starts Testing Dedicated Vegetarian Menu

6 years ago

Vegetarian offerings are basically table stakes for fast food at this point, and Taco Bell is capitalizing on the success its already seen by offering a dedicated vegetarian menu within its own mobile app.

Marketing

McDonald’s Spent $48 Million to Push Bacon in February

6 years ago

It's that time of year — sports continue to reign supreme as chain restaurants' preferred destination for airing TV spots, with some exceptions.

Strategy

Skift Table’s Top Restaurant Marketers 2019

6 years ago

How do you get modern consumers to eat your burger, share photos of your food, or book a reservation? These leaders understand what it takes to market a restaurant brand to today's fickle diners. Competitors should take note.

Chains

Taco Bell Nearly Doubles Television Advertising Spend in January

6 years ago

Last month called for the restaurant industry to recharge its TV marketing efforts after a slow holiday period. Taco Bell just did so better than anyone else.

Chains

Taco Bell and Chipotle Want to Shave Time off Food Deliveries

6 years ago

Thirty-five minutes is entirely too long to deliver fake Mexican food.

Chains

Pizza Hut’s Lack of Foot Traffic Plagues Store Sales

6 years ago

Pizza Hut is banking on delivery to get store sales back to where they once were, and it soon may have help from Yum! Brands' official delivery partner, Grubhub.

Chains

Yum CEO on Taco Bell’s Success: ‘There’s No Silver Bullet’

6 years ago

Taco Bell continues to be the shining example of success in Yum Brands' portfolio. The brand can't go wrong on anything right now, from its well-perceived value menu to in-store tech innovations and integrated delivery partnership with Grubhub.

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