Tag: taco bell

Marketing

McDonald’s Spent $48 Million to Push Bacon in February

1 week ago

It's that time of year — sports continue to reign supreme as chain restaurants' preferred destination for airing TV spots, with some exceptions.

Strategy

Skift Table’s Top Restaurant Marketers 2019

1 month ago

How do you get modern consumers to eat your burger, share photos of your food, or book a reservation? These leaders understand what it takes to market a restaurant brand to today's fickle diners. Competitors should take note.

Chains

Taco Bell Nearly Doubles Television Advertising Spend in January

1 month ago

Last month called for the restaurant industry to recharge its TV marketing efforts after a slow holiday period. Taco Bell just did so better than anyone else.

Chains

Taco Bell and Chipotle Want to Shave Time off Food Deliveries

1 month ago

Thirty-five minutes is entirely too long to deliver fake Mexican food.

Chains

Pizza Hut’s Lack of Foot Traffic Plagues Store Sales

2 months ago

Pizza Hut is banking on delivery to get store sales back to where they once were, and it soon may have help from Yum! Brands' official delivery partner, Grubhub.

Chains

Yum CEO on Taco Bell’s Success: ‘There’s No Silver Bullet’

2 months ago

Taco Bell continues to be the shining example of success in Yum Brands' portfolio. The brand can't go wrong on anything right now, from its well-perceived value menu to in-store tech innovations and integrated delivery partnership with Grubhub.

Food

Taco Bell Is Making Its Food Spicy in Thailand to Suit Local Tastes

2 months ago

Note to Taco Bell: We'd love it if your food had flavor in the U.S., too.

Chains

Domino’s Outspent Rival Restaurants on TV Advertising in December

2 months ago

Despite not reclaiming the top spot in December, quick-service restaurants continue to dominate television advertising spending, as the value menu wars rage on.

Chains

Taco Bell Plans to Launch a Dedicated Vegetarian Menu Later This Year

2 months ago

The announcement underscores the increasingly mainstream appeal of vegetarianism and meat alternatives in the U.S.

Food

11 Moments That Mattered for the Restaurant Industry in 2018

3 months ago

From mergers to leadership changes to loss, 2018 was filled with news that kept us on our toes. Here are the stories that had the biggest impact.

Chains

Taco Bell’s Strategy to Win in Urban Markets Involves Delivery, Kiosks and Alcohol

3 months ago

Taco Bell may be one of the largest quick-service restaurant chains in America, but it sees a ton of growth opportunities still to be had in highly populated urban areas. The Cantina concept is its key to success in those uniquely difficult markets.

Chains

Taco Bell Brings American Mexican Food to London

4 months ago

As sales have slowed for the restaurant industry in the U.S., Taco Bell is investing elsewhere to drum up that double digit same-store sales growth.