5 years ago
The push toward exclusive delivery deals continues. The Yum! Brands deal is a catalyst for aggressive market growth as online ordering and delivery brands compete for restaurant business and market share.
Early low-price options give us a look at what to expect from fast food chains this year. Heres hoping they won't get too caught up in low prices and keep quality on the menu.
We know the value push has a lot to do with the state of the U.S. economy and the vast mass of people who don't make what they deserve. But at the end of the day, a race to the bottom of the $1 barrel is never a great one for any brand to be engaged in.
It’s good news for Yum considering the different points in their development that each of their three major brands are currently at.
Nice work by Yum brands to get patrons to pay to advertise its restaurants on their clothing.
Taco Bell's "fourth meal" marketing campaign has danced around this idea for years, so it'll be interesting to see if fast food advertising takes even greater advantage of changing policy.
6 years ago
Balancing all the data a restaurant can collect about its customers with the need for the human touch is the perennial challenge for restaurateurs. Knowledgable is good. Creepy is bad.
Any restaurant opening from Union Square Hospitality Group is one to watch. Operations at Martina, which its chef calls "fine-casual," are a look at current industry trends set to go big.
There's a feeling here that restaurants are trying just anything in hopes of hitting on the right consumer habits. That's not terrible as long as the chains acknowledge that they'll need to continue experimenting for quite some time.
While it may take some time and effort to change the way a chain operates, large and successful companies work hard to stay one step ahead of the game.
The key to Taco Bell's continued success lies in promotions, marketing, partnerships, and other flashy ways of drawing attention to the restaurant.
