By recruiting travel experts to train external clients’ generative AI models, Uber signals it wants to become a behind-the-scenes infrastructure player for trip planning. But are travel planners and agents going along for the ride?
If consumers respond positively to agentic AI and if these ChatGPT apps gain traction, then travel companies will be required to develop them, just as they do today for the Apple App Store and Google Play.
As Joby aspires to bring its flying taxis to the public within the next year, the company has partnered with Uber to start offering helicopter flights that will be operated by Blade.
Uber has found its way back to users in China, just not on Chinese roads. It's targeting Chinese outbound travelers by partnering with the app nearly everyone in China uses: WeChat.