McDonald’s Spent $50 Million on TV Advertising in April

Papa John’s Claims It’s Still on Track Despite More Losses

Google Wants to Tell You What to Eat

Tag: value menu

Chains

Coupons Still Matter for Quick-Service Restaurants and Price-Conscious Consumers

6 years ago

The reason that a person chooses McDonald's over Wendy's more often than not comes down to the money. Wherever that dollar can travel further, that's where the customer will go.

Chains

Pizza Hut Enters the Fast-Food Price War With $5 Menu

6 years ago

Whether it's airlines or restaurants, nobody ever really wins a price war. You just make consumers think food is cheaper than it is, and make it difficult to raise prices when necessary.

Chains

For Fast Food Chains, Are Value Menus Worth It?

7 years ago

Value menus offer a cheap and convenient buy for existing customers, but the $1 menu items aren't attracting tons of new customers to the chains.

Chains

McDonald’s Dollar Menu Successor Goes Up to $3

7 years ago

Is a $3 deal really a deal in fast food? McDonald's hopes so as it announces its new value program, set to roll out next year.

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