The world's largest hotel franchisor wants its guests to think "I am a Wyndham person" rather than "I am a Super 8 person who sometimes stays at other random hotels."
On today's pod we discuss Google's four-eyed tools for travelers, flight cuts at Newark airport, and Wyndham's new live tourism benefits for its loyalty members.
Wyndham is recognizing that its frequent guests like doing things, not just sleeping in rooms. Its loyalty members can now trade points for experiences like sold-out concerts and sports events.
Wyndham CEO Geoff Ballotti said recent "uncertainty could be relatively short-lived." He highlighted a potential boom from Trump administration spending on "big beautiful highways" and "big beautiful bridges."
Wyndham’s Super 8 expansion into the Iberian Peninsula highlights the growing focus on branded budget hotels as Europe’s middle-class travel market heats up.
U.S. hotel operators are bracing for tougher conditions as multiple factors converge to dampen the industry's prospects, according to analysts at Goldman Sachs.
CEO compensation is increasingly tied not just to financial metrics but also to softer targets like employee satisfaction scores and guest recommendation rates.