Articles tagged “yelp”

Travel brands must be conscious about how people express themselves online to provide a platform-specific personalized customer service.

How deep will the concessions be that the European Commission will be able to coax out of Google? And will the U.S. Federal Trade Commission be embarrassed into action?

Yelp's adding tours and activities' bookings highlights the mainstreaming of the sector but the way Yelp is doing this is modest and not a game-changer. Yelp hasn't acquired a tours and activities provider and isn't putting a lot of resources into in-app bookings, both of which rival TripAdvisor has done.

Indiana and Arkansas, which passed a similar law today, should call up Arizona and ask what happened when the travel industry began boycotting the state because of regressive laws.

Google was adamant that it needed to compete in local search and it didn't mind playing hardball with Yelp, TripAdvisor, CitySearch, and others to get its way.

Google dodged a bullet in 2013 when the FTC terminated its antitrust probe without forcing meaningful concessions or filing suit. Now we know that the rank and file within the FTC wanted to fight it out with Google in court.

Yelp has been fighting Google for years and looks to mobile and TV advertising as two ways to reduce the company's reliance on Google traffic.

Getting more aggressive in hotels is a natural fit for Yelp, although it remains to be seen how far Yelp intends to take it.

Video is powerful, and now users of Yelp's iPhone app have some additional user-generated ammunition. Nice move by Yelp.

Without a doubt, Yelp, which marks its 10th year this summer, is in play regardless of how company officials seek to downplay all of the merger and acquisition activity swirling around them.