6 years ago
It will be interesting to see how much energy The Infatuation devotes to Zagat and how loyal the older brand's readers will be following years of neglect compounded by radically changed consumer habits and a slew of more savvy competition.
Google is great at search and ad tech, but when it comes to creating and managing content, Google doesn't really know what to do.
Most tech companies have no idea what to do about the creation and management of content. Google proved that with Zagat and other acquisitions, so it is good to see it in the hands of a content-first company.
You can only lean on a decades-long history for so long. In the new frontier of restaurant reviews, recommendations from social circles are winning the day.
9 years ago