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McDonald’s Spent $50 Million on TV Advertising in April

Papa John’s Claims It’s Still on Track Despite More Losses

Google Wants to Tell You What to Eat

Tag: zagat

Marketing

The Infatuation Will Bring Back Zagat’s 30-Point Ratings System and Add Print Guides Too

3 years ago

It will be interesting to see how much energy The Infatuation devotes to Zagat and how loyal the older brand's readers will be following years of neglect compounded by radically changed consumer habits and a slew of more savvy competition.

Marketing

Explaining Zagat’s Slow Decline Under Google

3 years ago

Google is great at search and ad tech, but when it comes to creating and managing content, Google doesn't really know what to do.

Strategy

Google Sells Zagat to The Infatuation

3 years ago

Most tech companies have no idea what to do about the creation and management of content. Google proved that with Zagat and other acquisitions, so it is good to see it in the hands of a content-first company.

Tech

Google May Finally Be Giving Up on Its $151 Million Bet on Zagat

4 years ago

You can only lean on a decades-long history for so long. In the new frontier of restaurant reviews, recommendations from social circles are winning the day.

Uncategorized

10.29.2014: Reserve / Zagat Social

7 years ago

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