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In a world as uncertain as today, social impact travel movements are more necessary than ever. During Skift Global Forum 2016, Fathom President Tara Russell delved into the importance of creating experiences for travelers that center around the social interactions.

A race to the bottom on fares benefits no one. Airlines need to remember that consumers look at other things apart from the final price.

By tackling the issue of trust, not only will companies in the sharing economy be able to raise standards, they might also be able to keep regulators off their backs.