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Skift recently released our Megtrends Defining Travel in 2017. One trend, Humanity Returns to Travel, notes that, “all of the data in the world is much more powerful when placed in the hands of a well-trained, empathic person who can anticipate, be flexible, and help steward a cohesive experience.” This observation is coming to life through 2016’s increase, and 2017’s predicted increase in travelers seeking the services of travel agents/consultants.

The biggest conclusion here is that hoteliers can't afford to dismiss the impact, however large or minuscule it may be, that Airbnb is having on the lodging industry, and on their bottom lines, too. Plenty of reports may tell us different things, but the universal thread is that Airbnb is here, and it can't be ignored.

Breached data such as air miles, loyalty points, and travel website accounts are being sold on the dark web and are now available for anyone to purchase, but what is the dark web? Below is a visual representation — for a full picture of cyber fraud’s impact on the travel industry, check out Skift’s new Insights Deck: Cyber Fraud in Travel.

Not many CEOs would spend Christmas evening engaging in hundreds of conversations with fans and critics alike — and on Twitter no less. But Airbnb CEO Brian Chesky is not your average CEO, and what he revealed in his Noel-time tweets gives us a much clearer understanding of where Airbnb is headed in 2017.

In a world as uncertain as today, social impact travel movements are more necessary than ever. During Skift Global Forum 2016, Fathom President Tara Russell delved into the importance of creating experiences for travelers that center around the social interactions.