Uber Eats Bets on Personalization for a Delivery Edge

Personalization is key to UberEats' strategy as delivery companies race to add more features and restaurant partners. The company has announced three new consumer-facing features within its mobile app, giving visibility into its plans for growth and success in the white-hot and competitive delivery market. Two, in-app ratings and favorites, are arguably overdue, as we've come to expect that functionality from any restaurant recommendation or delivery service. The third, personalized menu options, is a little more unique and speaks to UberEats' larger plan of applying data and machine learning to enhance delivery. UberEats product manager Ambika Krishnamachar explains