Skift Restaurants Forum Preview: Square Sees Itself as Championing Creativity
Photo Caption: Square for Restaurants, a point of sale system, debuted this summer. Square seller lead Alyssa Henry will speak about the company's efforts at this year's Skift Restaurants Forum.
Skift Take
Alyssa Henry's ace leadership is one of the unsung reasons why Square's engineers have effectively delivered intuitive payments software to many restaurants.
The first Skift Restaurants Forum will be held on Monday, September 24 in New York City. Join us, our stellar lineup of speakers, and 250+ industry professionals to discuss the future of the industry.
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It's hip to be skeptical. And many of us were precisely that about Square, a point-of-sale tech vendor, when it debuted in 2009. Sure, we thought the company's white and lightweight devices for accepting consumer debit and credit card payments were strangely adorable. But we wondered: Could the startup gain traction in the face of the established giants of the payments industry? Now it's hip to be Square. The secret has been the company's software that runs behind the scenes. The software has won over many merchants, including restaurant owners and operators, for its versatility and relatively low cost. Alyssa Henry, who was hired away from Amazon Web Services to head up San Francisco-based company's engineering operations in 20
