McDonald’s Spent $50 Million on TV Advertising in April

Papa John’s Claims It’s Still on Track Despite More Losses

Google Wants to Tell You What to Eat

Skift Table Originals

Tech

Amazon Restaurants Still Lags Far Behind U.S. Delivery Rivals

5 years ago

The tech giant's restaurant business arm hasn't grown very much, perhaps by design, but an acquisition or two can change that.

Chains

Pizza Hut Says Its Tech Innovations Haven’t Worked Yet

5 years ago

On one hand, the company has made great strides in upping its digital prowess. But on the other, many of its outdated U.S. outposts do not scream modern technology.

Marketing

McDonald’s Spent Over $52 Million on TV Advertising in November 2018

5 years ago

Football means food advertising this time of year and the networks that have it get the advertising dollars.

Chains

Fazoli’s Loyalty Play Is Built on Data and Breadsticks

5 years ago

It's not just about discounts for diners. A well-executed loyalty program can open up a window into customer behavior and feedback that hasn't previously existed for most restaurants.

Chains

Applebee’s and IHOP Prove Marketing Gimmicks Can Boost Sales

5 years ago

We're not saying there is anything wrong with Dollar Jollys or Grinch Pancakes, we're only claiming we don't understand why you can't focus on selling menu items based on taste or quality.

Chains

Chipotle’s ‘For Real’ Marketing Campaign Needs to Grab Attention

5 years ago

Chipotle has to ensure that its "For Real" marketing campaign hits hard, and edible holiday windows are one way to get there.

Chains

Restaurant and Technology Partnerships for November 2018

5 years ago

If there is one dominant trend this month, it's that chicken joints know that delivery matters now.

People

Interview: Waitr CEO on Failure, Persistence and Delivery

5 years ago

It's been a wild ride for Christopher Meaux, the founder of Waitr, a three-year-old delivery service that started trading publicly in November. Waitr focused on launching outside of major urban centers, and the service does two things differently in this space: fully-employed drivers and low restaurant fees.

Tech

Tock, Sweetgreen and More: November Restaurant Industry Funding

5 years ago

Several fast casual restaurant chains paired up with private equity firms this month in order to scale, and Tock is fueling up for a big year ahead.

Operations

Labor Lawsuit Monthly: Pret a Manger and True Food Kitchen

5 years ago

Here's how not to deal with skyrocketing labor costs: shaving time off of paychecks, letting uniform expenses go unreimbursed, and skipping out on shift breaks.

Tech

TripAdvisor Expands Restaurant Delivery With DoorDash Partnership

5 years ago

Both TripAdvisor and DoorDash continue to pack on the partnerships in 2018, in hopes of attracting more restaurant owners and consumers to their mobile apps.

Chains

Cracker Barrel’s Investment in Staff Training Is Paying Off

5 years ago

It's not too difficult to connect the dots here: listening to employees and improving the staff experience automatically flows through to improving the guest experience.

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